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Summary:

Last week, Darrell Etherington wrote about how hard it is to measure the value of Twitter. One way to measure the impact that you’re having on the Twitter-sphere would be to see how many people link to your service, product or blog. Unfortunately, due to Twitter’s […]

backtweetslogoLast week, Darrell Etherington wrote about how hard it is to measure the value of Twitter. One way to measure the impact that you’re having on the Twitter-sphere would be to see how many people link to your service, product or blog. Unfortunately, due to Twitter’s 140-character limit, most URLs are shortened using a service like TinyURL, is.gd or bit.ly, so if you search for a URL using Twitter Search, you’ll miss out on many of the links. This is where new service BackTweets can help. It works similarly to the standard Twitter Search —  including Ajax notification of new results, so you can track mentions of your product or service in real-time — but, crucially, it dereferences shortened URLs so you won’t miss out on any mentions of your URL.

As an example, let’s try searching for “http://webworkerdaily.com” on Twitter Search and BackTweets. Twitter Search produces a rather paltry single page of results, with only one tweet from the last day.

Twitter Search for "http://webworkerdaily.com"

Twitter Search for "http://webworkerdaily.com"

BackTweets, on the other hand, returns many more results, with two pages of tweets from the last day alone. It’s a much better tool for tracking mentions of a site on Twitter.

BacKTweets search for "http://webworkerdaily.com"

BackTweets search for "http://webworkerdaily.com"

What tools do you use for measuring impact in social media?

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  1. Internet Brain » WebWorkerDaily » Archive Try BackTweets for Better Twitter Link Search « Tuesday, March 10, 2009

    [...] WebWorkerDaily » Archive Try BackTweets for Better Twitter Link Search « Last week, Darrell Etherington wrote about how hard it is to measure the value of Twitter. One way to measure the impact that you’re having on the Twitter-sphere would be to see how many people link to your service, product or blog. Unfortunately, due to Twitter’s 140-character limit, most URLs are shortened using a service like TinyURL, is.gd or bit.ly, so if you search for a URL using Twitter Search, you’ll miss out on many of the links. This is where new service BackTweets can help. It works similarly to the standard Twitter Search –  including Ajax notification of new results, so you can track mentions of your product or service in real-time — but, crucially, it dereferences shortened URLs so you won’t miss out on any mentions of your URL. [...]

  2. Would be nice if they offered an RSS feed for a particular search, like search.twitter.com.

  3. @timhaughton. You can do that- I’m subscribed to a search for webworkerdaily.com. Just subscribe to the RSS from the results page.

  4. @Simon = Oh sure, get all technical. If they’re gonna hide the bright orange RSS icon right next to the search results how am I gonna find it?? :)

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