Summary:

Given the dire straits of the newspaper business at the moment, trying anything to boost circulation and ad revenue can hardly sound like a…

imageGiven the dire straits of the newspaper business at the moment, trying anything to boost circulation and ad revenue can hardly sound like a bad idea. Still, MediaNews Group’s plan to offer subscribers the chance to pick the kind of news stories they get from the Los Angeles Daily News seems unlikely to provide a real shot in the arm. As NYT points out, readers can already set up news alerts on Google; also, RSS feeds tend to do all the work of sorting out specific topics of interest. Peter R. Vandevanter, VP for targeted products at MediaNews, tells the NYT that the main hopes for what it calls

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