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Summary:

Broadband growth and net new additions in 2008 declined sharply, according to a report by Durham, N.H.-based Leichtman Research Group. For 2008, big telephone and cable companies added a total of 5.4 million new subscribers vs. 8.5 million in 2007 and 10.4 million in 2006. The […]

broadband2008Broadband growth and net new additions in 2008 declined sharply, according to a report by Durham, N.H.-based Leichtman Research Group. For 2008, big telephone and cable companies added a total of 5.4 million new subscribers vs. 8.5 million in 2007 and 10.4 million in 2006. The large carriers accounted for a total of 67.7 million subscribers. The cable companies ended the year with 36.9 million broadband subscribers, after adding 3.2 million broadband subscribers in 2008.

The slowdown has continued in the first quarter of 2009 as well. With net new additions slowing down, cable operators are looking to up-sell higher speed packages and impose bone-headed metered broadband packages. Comcast recently boosted speeds on its offerings in the San Francisco Bay Area and started offering a super-pricey 50 Mbps service.

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By Om Malik

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  1. @Om,

    I think a better headline for the post may be “In 2008, Wireline Broadband Growth Slowed” as wireless broadband has taken off. Just a suggestion, unless of course there still is a net decline when taking wireless broadband add/losses into account.

    My $.02.

    Best,

    Curtis

  2. Sue Choppers-Wife Friday, March 6, 2009

    Usually I prefer news to opinion, but in this case I would like to know the speculation as to why there is a downward trend…is it perhaps, as the other commenter mentioned…wireless is taking over Wireline?

  3. @Sue Choppers-Wife

    Well, if you were a regular reader you would have known that. But since you are not, the reason for slowing growth is the slowing economy. No new homes being built and no new net additions of broadband connections. It is also people switching to one service – say 3G or using WiFi at their local starbucks to save some money. Many reasons. I will do a full piece later.

  4. Sue Choppers-Wife Saturday, March 7, 2009

    We all have to start somewhere…I just found your site yesterday, on PR 2.0, which I also just found :)

    I do appreciate getting an answer though, most comments online seem to drop into a black hole somewhere. I’ll subscribe so I can get the full piece later.

  5. A Note on Slowing Broadband Growth « Media Experiences 2 Go Monday, March 9, 2009

    [...] Research Group has come out with a report (via GigaOM) showing that the rate of broadband growth slowed in 2008 compared to 2007 and 2006. That makes [...]

  6. After a Shaky 2008, U.S. Broadband Growth Picks Up Wednesday, May 13, 2009

    [...] followed by 887,000 new users in the second quarter of 2008 and 1.3 million in the third quarter. 2008 was the first year we saw some serious slowdown in broadband growth. According to Pike & Fisher, a research firm, [...]

  7. In US, 4.1 Million Signed Up For Broadband In 2009 – GigaOM Friday, March 12, 2010

    [...] In US, 4.1 Million Signed Up For Broadband In 2009 By Om Malik Mar. 12, 2010, 6:38am PST No Comments            0 Nearly 4.1 million new subscribers signed up for broadband from the 19 largest cable and telephone providers in the US, according to Durham, NH-based Leichtman Research Group. These 19 service providers account for about 93% (about 71.8 million subscribers) of the total US market. Annual net broadband additions in 2009 were 75% of the total in 2008 when these same carriers added about 5.4 million subscribers. [...]

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