WebMediaBrands (NSDQ: WEBM), formerly known as JupiterMedia, is laying off about 60 staffers as it consolidates following the recent sale of Jupiterimages. The $96 million sale to Getty Images (NYSE: GYI) started the process last month, slicing off some 400-plus staffers from a pre-sale total of 630. Chairman and CEO Alan Meckler tells me the new total is around 155. Looking at it another way, he now runs a company with three offices in the U.S. versus one with 28 offices in eight countries. (That will change a bit soon when WMB sets up a small sales and editorial office in Singapore but nothing as complex as the images business that came close to swallowing the company.)
Instead, WebMediaBrands focuses on three segments with three core websites: Internet.com for the tech community, Mediabistro.com for the media community and Graphics.com for the design and graphics community. The three combined had 21 million uniques in February, according to Meckler. While the tough economy is a factor in the layoffs, Meckler says it’s more about integration: “What happened while we were primarily an image company was the integration of these three never took place.” That left in place multiple sales teams, event teams, and job board teams, plus duplicate administration. Now, he says, “we essentially voted to go with the Mediabistro team and it’s taking on a wider role in the company.” Some of the staffers from those other teams are moving to Mediabistro, while others have been laid off. Then-JupiterMedia acquired Mediabistro in 2007 for about $23 million.
Are more layoffs coming? Meckler’s answer after the jump
Meckler told his staff and later blogged that he can’t make any guarantees about future cuts but he hopes this is enough to tide the company over: “I can