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Summary:

Traffic Marketplace, a Los Angeles-based ad network, has acquired fbExchange, an ad network focusing on Facebook and social media applications, for an undisclosed amount of money. TMP is going to use fbExchange to diversify its online advertising business to social networks. I first wrote about fbExchange […]

Traffic Marketplace, a Los Angeles-based ad network, has acquired fbExchange, an ad network focusing on Facebook and social media applications, for an undisclosed amount of money. TMP is going to use fbExchange to diversify its online advertising business to social networks. I first wrote about fbExchange back in 2007. It’s the brainchild of 83Degrees, a San Francisco-based idea factory started by Narendra Rocherolle, Julie Davidson and Nick Wilder. The trio are also co-founders of Webshots and 30Boxes.

“For us, our business is about exploring new ideas and growing them until they find a good home,” said Rocherolle when I reached him for a comment. Another Facebook-oriented advertising network, Lookery, which launched during the early days of the Facebook App Mania, sold off its advertising network and has refocused its business, too.

  1. Nice post. Good to see more posts on Social Networking & Add’s. There was one on techcrunch too today.

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  2. [...] is going to use fbExchange to diversify its online advertising business to social networks, according to Gigaom. No financial information was released. TMP was among the top ad networks in traffic for [...]

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  3. [...] six months: it has bought fbExchange, an ad network focusing on Facebook and social media apps, reports Gigaom. No financial details were released. The exchange was started in 2007 by serial entrepreneurs [...]

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  4. [...] ad network created by the team at 30Boxes, has been acquired by Traffic Marketplace, Om Malik reported recently. Terms of the deal were not [...]

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  5. [...] for instance), but they aren’t all big enough to become stand alone companies. Fbexchange was acquired by Traffic Marketplace for an undisclosed amount of money earlier this year.That is eventually going to be the big [...]

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  6. Free advertising is a must. thanks for the comments.

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