why are nbc, fox, cbs and mtv networks so much more open with their content even when they also have subscription content?

Oh yeah, because it’s good to experiment, and they’ve learned that not only do they make additional revenue online, and not lose viewers, but also that if they make “fregal” access too hard, then those users will just access through easier paths in front of complex technology.

The HBO site, even for things like Real time was, until recently, a complete joke for the lack of official content, even for really old material -if a viewer can’t find something on the official site, where do they think they’re going to go/search next?

Jeffrey Bewkes thinking about a co-sub access model, from his position in the industry, is actually, if annoyingly for everyone else, genius, and logical.
However, it’s actually what’s already happening (for years) in the UK and What BskyB is planning on expanding even more comprehensively soon.

If Time-Warner was to look beyond specific distribution infrastructure, and narrow legacy geographic thinking, and direct relationships with its viewers, it could add $100′s millions of additional revenue from ads and subs from those viewers across the world who obviously appreciate the appeal of that vast companies value and content.

Yours kindly,

Shakir Razak

Yawn

http://blip.tv/file/1834523