Adobe and Time Warner are announcing Tuesday they have formed an online video alliance. It’s unclear exactly what that means, but the two companies say they’ll work on finding solutions for issues like digital rights management, audience measurement and content discovery and monetization.
However, it’s a pretty good time to get tied up with Time Warner. In an interview in Ad Age Monday, Time Warner CEO Jeff Bewkes outlined some of his plans to give online access to cable content for subscribers. The Adobe partnership applies specifically to Time Warner properties Turner Broadcasting System, Warner Bros. Entertainment, and Home Box Office (HBO).
Much of the relationship will concern back-end technology for video creation that that the public will never see, Adobe told us, however some implementations are already out there today — for instance, CNN’s advanced application of Flash for its Obama Inauguration coverage and the recently relaunched TheWB.com.
What excites me most is one cryptic statement embedded in the announcement: “HBO will soon relaunch http://www.hbo.com making extensive use of the Adobe Flash Platform.” Streaming HBO shows? Sounds like it’s actually happening!