More than likely, it will serve as a conduit for their passionate cheerleaders to get just a little bit closer to them and as another way for the uninitiated to be introduced to their service. The folks at Tatango know that exposure to new audiences on the web is partially about volume of message and not just content of message. We can all judge for ourselves whether or not they have quality content in their message, but would you argue that this does not help them increase volume and therefore exposure?

Why do so many start-ups have the strange desire to produce video content like this? It would have been entertaining to be a fly on the wall; when the decision makers were discussing giving this concept a green light. “Dude, the video will go viral and help us acquire more users!! For sure!”

And, gauging by the feedback in other articles, there are people that at worst are cheering their efforts, even if it doesn’t change the world.

I think you need to do more research on the Tatango team.