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Summary:

Though comScore hasn’t officially released its numbers yet, Hulu was kind enough to share its copy of the VideoMetrix data for January (hence Hulu being highlighted in the chart below). But the big story from the numbers is Google/YouTube, which lept to 6.3 billion videos streamed […]

Though comScore hasn’t officially released its numbers yet, Hulu was kind enough to share its copy of the VideoMetrix data for January (hence Hulu being highlighted in the chart below). But the big story from the numbers is Google/YouTube, which lept to 6.3 billion videos streamed in January, up from 5.9 billion in December. GoogTube also added another 1.7 million unique viewers to hit 101.8 million, up from a little more than 100 million in December.

comscore_january_hulu

While Hulu’s overall streams were up roughly 10 million in January, hitting more than 250 million streams, the site dropped more than 120,000 unique viewers between December and January.

And as we saw yesterday with Nielsen’s January numbers, Turner got a nice boost from Obama’s inauguration (thank you, CNN online video coverage) on comScore’s rankings as well, serving nearly 196 million streams in January, up from nearly 184 million in December, and its uniques reached 22.9 million, up from roughly 20.5 million in December.

  1. Will be interesting in Feb to see the impact of the ad blitz…

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  2. …for hulu that is!

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  3. Youtube are big pimping, shame the revenues are’nt

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  4. [...] Friday, NewTeeVee released a set of comScore VideoMetrix data.  The day before, they released information from Nielsen.   As fascinating as some may find this [...]

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  5. [...] and cash is king (especially in this turbulent economic environment). Hulu-shmulu. Despite its growing audience, the popular premium content service couldn’t nab the show with the promise of ad [...]

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  6. [...] and cash is king (especially in this turbulent economic environment). Hulu-shmulu. Despite its growing audience, the popular premium content service couldn’t nab the show with the promise of ad revenues. [...]

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  7. [...] numbers for January, plugging in a few of the holes leftover from the rankings we received via Hulu last week. Somewhat surprisingly, in a month that had President Obama’s inauguration attract tremendous [...]

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  8. [...] used (and are familiar with using both) it shouldn’t be a huge surprise that despite YouTube having a berzillion times as much traffic, video streams and visitors as Hulu, it’s Hulu that has the better revenue [...]

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  9. [...] itself prefers to tout comScore numbers, where it was ranked No. 6 in January in terms of both streams and uniques. comScore hasn’t [...]

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  10. [...] viewers. That’s a significant leap over 250 million streams and 24.4 million viewers in January. Hulu itself has attributed a major bump to its Super Bowl ad. Owing to its long-form content, the [...]

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