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Summary:

paidContent has learned that Peggy White, the former GM of *Yahoo* Finance and BusinessWeek, is joining The Slate Group as publisher of its…

imagepaidContent has learned that Peggy White, the former GM of *Yahoo* Finance and BusinessWeek, is joining The Slate Group as publisher of its in-the-works online womens’ magazine Double X. She starts at the online publishing subsidiary of the Washington Post Company (NYSE: WPO) March 9, the company confirmed. The spinoff of Slate‘s XX Factor blog is scheduled for launch in late spring or early summer and follows the creation of The Big Money from Slate‘s business coverage. It might seem like White, with her previous background, would be better suited as publisher for that site, rather than one described in the placeholder copy as one that “will tap into a crossroads moment in feminism, when the 1970s are firmly behind us but no one knows what’s next.”

White moved to *Yahoo* from *McGraw-Hill* in 2005 and left in 2007. Her resume also includes MSNBC.com, the NBA and MLB. It will be interesting to see how she and Slate manage the launch of yet another site in a crowded field at a tough time. As the wording above would suggest, Double X, based on a blog subtitled “What women really think,” is counting on a different approach. Slate Publisher John Alderman told AdAge last month that the blog, founded in 2007, is one of the most popular areas of the site and that it’s one of the most successful things ever launched on Slate.

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  1. Peggy White had a horrible reputation both at Yahoo and BusinessWeek. In fact, Valleywag was full of comments about how she "managed only up" but was a poor manager of her staff at Yahoo when she was laid off/fired. To my knowledge this is the first full time job she's had in the nearly two years she was let go from Yahoo. Took that long perhaps for her reputation to subside into the background. I hope she's learned a few things about managing since then. It's such a good idea for a site, would be a shame to alienate all those good editors.

  2. jb – you sound like a former disgruntled employee of hers. time to move on… life is too short.

  3. Anyone who got fired from Yahoo during their meltdown in 2007 must be pretty damn good. Look back and tell me the management, Semel, Yang and Moore had a clue.

    JB- you must be one of the "children of Yahoo" who was more worried about where the next keg party was being held then working for an adult. Carol Bartz would love peggy white. Please get over yourself.

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