Comments on: The Mobile Web Is for Fun and the PC Web Is for Everything Else

By: mobile by design « cyberpop

mobile by design « cyberpop — Sun, 16 Aug 2009 13:44:12 +0000

[...] quick loading content designed for access via smartphones and netbooks. Moreover, a recent comScore study showed that heavy mobile internet users “show a high engagement with web sites that provide [...]

By: The Agra Indian

The Agra Indian — Fri, 01 May 2009 20:59:38 +0000

Internet on mobile is good only to check email and for other light uses. People who are addicted to internet get frustrated very soon because of very poor bandwidth and it is more expensive then broadband connection on PC.

By: Cellphones, Buscador de Numeros Celulares

Cellphones, Buscador de Numeros Celulares — Sat, 21 Mar 2009 22:18:18 +0000

[...] The Mobile Web Is for Fun and the PC Web Is for Everything Else [...]

By: Buscador de Numeros Celulares

Buscador de Numeros Celulares — Sat, 21 Mar 2009 19:40:34 +0000

[...] The Mobile Web Is for Fun and the PC Web Is for Everything Else [...]

By: McGuire’s Law » Blog Archive » Observations: Services - March 8, 2009

Sun, 08 Mar 2009 23:54:54 +0000

[...] The Mobile Web Is for Fun and the PC Web Is for Everything Else [...]

By: Morning Edition - Feb 27, 2009 « Sazbean

Morning Edition - Feb 27, 2009 « Sazbean — Fri, 27 Feb 2009 13:04:16 +0000

[...] The Mobile Web Is for Fun and the PC Web Is for Everything Else (GigaOM) [...]

By: Dave

Dave — Fri, 27 Feb 2009 01:34:31 +0000

The study also shows that while more information is easily accessible via the PC, the mobile device is assuming a more personal link to the user than the PC does. Perhaps people feel more confident, or save some of their more personal experiences for when they are with the mobile device. In terms of how that benefits markets, there is a real need and buzz around reaching people at their “point of passion” and this study seems to suggest that users are more apt to be in that “passionate” frame of mind when using their mobile devices (i.e. seeking out the local, entertainment and sports info they really enjoy). Receiving brand messages at the same time about related items/services is bound to have a positive brand impact here. Expanded a little bit on how we’re seeing this mindset push the mobile advertising forward on our blog: http://blog.mojiva.com/.

Dave Gwozdz, CEO of Mojiva

By: The Week in Mobile: Congressional Tweeting, Combi’s iPod Bouncer, MWC Recap

Fri, 27 Feb 2009 00:48:32 +0000

[...] Stop Using Downloaded Apps Soon After Purchasing Them [Geek Sugar]Combi IPod Bouncer [Think Geek]The Mobile Web Is for Fun and the PC Web Is for Everything Else [GigaOM]Twitter first to publish dramatic crash pictures [CNN]Google joins Twitter [Telegraph UK]Next [...]

By: Abe

Abe — Thu, 26 Feb 2009 17:58:15 +0000

Great post on a very interesting study! To Scott’s comment, I think the cost associated with mobile bandwidth and why it hasn’t been taken on by advertising through the carriers is is a rgeat question. Really what I see delaying it are two factors
1.) Mobile networks are still in constant development, 3G is still becoming the standard and now 4G is coming through Clearwire/Sprint and Verizon’s LTE, all this infrastructure will cost billions of dollars meaning the carriers need to keep their margins up
2.) Advertisers view mobile as emerging and experimental still, something they are not willing to spend large sums of money on, so by adding a second layer of costs to advertisers (content owners AND carriers) it becomes more prohibitive.

With people like T-Mobile introducing $50 all inclusive data plans to compete with Verizon and Sprints $99 all inclusive plans we may see a price war which will benefit consumers. If this happens and more consumers are using the mobile web then likely we’ll see more advertisers coming to help subsidize the cost of the mobile web for both carriers and consumers.

By: Jim Gregoire

Jim Gregoire — Thu, 26 Feb 2009 15:25:37 +0000

Great post and its terrific to see continued industry interest in the mobile web ‘story’. These findings are consistent with what we see Stacey here where the mobile web is about convenience and privacy – we’re talking about an entire generation of mobile-addicts. They (Americans 16-25) are addicted to their mobiles because it supports their lifetyle – very active and social – so its essentially an appendage. GenY mobile addicts see the computer mostly (not entirely) as a device for formal communication with authority figures like teachers, bosses and parents. On the other hand mobile is about fun, social and friends.

MocoSpace

By: Scott

Scott — Thu, 26 Feb 2009 15:15:17 +0000

So if the mobile web is for fun. For “regional and local content, entertainment and sports information”, why is mobile bandwidth the most expensive and most often capped bandwidth? I’d think these uses are the ones with the most advertising/entertainment revenue on top of the pipe revenue. When will carriers figure out they need to get in those streams themselves or find a better way to tax the content providers more than the content consumers?

By: Francis Simisim

Francis Simisim — Thu, 26 Feb 2009 03:54:48 +0000

Although the numbers for mobile are still quite low, with big players like facebook, myspace all fighting for the mobile space, would mobile web dominate the PC web at some point?

TechFilipino