2 Comments

Summary:

It was probably inevitable. *Netflix* is now planning to offer its streaming-video service, which has been a hit among consumers, as a stand…

imageIt was probably inevitable. *Netflix* is now planning to offer its streaming-video service, which has been a hit among consumers, as a stand-alone option. CFO Barry McCarthy told attendees at the Jefferies Internet and Media conference that the company was “likely to do that in the foreseeable future,” according to Reuters — though he made a point to note that the company was still committed to its rental-by-mail business.

Netflix (NSDQ: NFLX) launched its streaming movie service in early 2007, though the complicated execution led to limited adoption; it unveiled unlimited streaming in early 2008, then brokered a slew of deals to allow streaming through devices like the Roku player, *TiVo* and the Xbox 360. The evolution of the streaming service has steadily attracted new users: Netflix said it topped the 10 million subscriber mark two weeks ago — fueled by a surge of more than 600,000 new subscriptions since the start of 2009; CEO Reed Hastings noted that streaming was “energizing” the company’s growth during the Q4 earnings call.

Photo Credit: LauraFries.com

  1. Streaming is a really good step taken by net flix and the deals with major streaming devices like roku and xbox makes the whole deal and move even more significant.

    Share
  2. Another reason this is probably going so well is the PC/Mac Support with Silverlight using DRM. This is a big step up for Microsoft over Adobe but later this year expect similar announcements from Adobe Partners.

    I expect the next step here for NetFlix will be a desktop player with downloadable playback.

    Share

Comments have been disabled for this post