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Today, casual game advertising network Mochi Media is reporting some pretty impressive user numbers: nearly 100 million monthly uniques across the network. 96 million to be exact, up from 48 million monthlies in early 2008. A lot of that growth seems to have been in recent […]

mochimediaToday, casual game advertising network Mochi Media is reporting some pretty impressive user numbers: nearly 100 million monthly uniques across the network. 96 million to be exact, up from 48 million monthlies in early 2008. A lot of that growth seems to have been in recent months; when I spoke with “Chief Mochi” Jameson Hsu late last year, he reported 75 million uniques for October 2008. In a short phone interview last Friday, CEO George Garrick told me each unique user plays games on the Mochi network an average of 5-6 times a month, with each play lasting 5-10 minutes. But when will these gargantuan user numbers translate into profit, especially in this down market for advertising? Garrick said the company brought in $2-3 million in revenue last year, but that its main focus now is building the user base. However, he also added that Mochi plans to incorporate microtransactions, virtual currency, and other revenue streams besides ad dollars.

  1. [...] better suit casual web play, such as advertising and microtransactions. Then again, considering the high number of web game players, and the skyrocketing costs of high-end 3D games, they may find themselves with little choice. [...]

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  2. [...] penetration on nearly a billion PCs. (Flash game advertising network Mochi Media currently counts 100 million players across its system alone.) That huge audience has led to a lot of games, but most of them are [...]

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  3. [...] penetration on nearly a billion PCs. (Flash game advertising network Mochi Media currently counts 100 million players across its system alone.) That huge audience has led to a lot of games, but most of them are [...]

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  4. Mochi needs to be commended for what they have achieved in a short span of time. I have recently launched a clean flash games portal by sourcing games from Mochi.

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  5. [...] (And in all likelihood, a standards war among competing virtual currencies soon to follow.) With 100 million monthly unique users across its network, however, Mochi immediately becomes one of its lead players. I’m watching [...]

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  6. [...] (And in all likelihood, a standards war among competing virtual currencies soon to follow.) With 100 million monthly unique users across its network, however, Mochi immediately becomes one of its lead players. I’m watching [...]

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