In short, they’ve found that while free apps are downloaded like crazy, active use drops off fast. Paid apps tend to see more use after installation and are used for longer periods. If it’s a paid game, all the better.
Long before he stopped using his iPhone altogether, Om raised similar questions on GigaOM regarding app usage.
Does your own iPhone usage support this data?
Looking at my iPhone I find that most of the applications I actively use are those that support or work in cooperation with the web-based tools on my desktop computer. Even though I’m not using a wide variety of applications, overall I’m using my iPhone on a daily basis far more than I have used any other mobile device.
My app mainstays include Remember the Milk, Facebook, TwitterFon, Salesforce, BeejiveIM (expensive at $15.99 but worth it), 1Password and Box.net. I also regularly launch eReader, TWC (Weather Channel) and Now Playing. While I still have a few games on my iPhone, I can’t remember the last time I launched one.
I took a rare visit to the App Store to see what I might be missing.
#9 on the Top Paid App list is something called “White Noise”, which pretty much sums up what the store is like for me these days. Not much seems to stand out in a sea of mindless games and fluff entertainment.
Part of the reason I’m bored by the App Store is how often I’ve been burned by apps that don’t live up to their promise. The ratings aren’t as helpful as they could be since you can’t see which version the reviewer was using when they cast their vote. So instead, I tend to grab apps from developers I already trust or those that are recommended on other web sites.
What apps, if any, are still making your cut? How do you decide what to buy/download?