Facebook, as part of its Facebook Connect project, now finally has its first in-house app: the Comments Box, a widget that lets publishers e…

imageFacebook, as part of its Facebook Connect project, now finally has its first in-house app: the Comments Box, a widget that lets publishers embed a Facebook-style comments module on their site. Visitors can then post comments that link back to their Facebook profiles — which could ultimately net the publisher more traffic, since other Facebook users that see the comments might want to check out the article. The app’s API lets publishers follow the conversation as it plays out on Facebook.

Why would Facebook wait this long to release something so similar to existing comment-based apps like Disqus and JS-Kit? Facebook acknowledges in its blog post about the Comments Box that these other players offer fine services. But perhaps this also has something to do with it: With every new app it launches on its own, Facebook crowds out other widget-based startups, and helps siphon their revenue streams.

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  1. facebook is rocking . comment widget is really cool

  2. For all the things Facebook has gotten utterly wrong recently, this is not one of them. What was that, did you hear that just now? That was the sound of a thousand doors slowly creaking open in anticipation of the money that's about to come rushing through.

    Up until now publishers haven't quite figured out the way to make Facebook benefit them, and let's assume that the only interpretation of benefit is monetize-able. Driving traffic to publishers means indirectly driving revenue which in return makes publishers ears perk up and less averse to trying out new things. Up until now Facebook has been playing around and teasing the little guys with these dumb applications and widgets. Now it's playing with the big boys of big media and they're getting along quite well.

    In the upcoming year you can expect even larger sites and corporations to integrate the commenting widget on each article and slowly in even more creative ways as well. With that you can expect more investment from publishers in apps, fan pages, etc.

    This article is extremely short sighted in its take on this "boring" comment widget. Functionality-wise it's menial at best but this is a big step in the right or wrong direction for Facebook. It just depends which side of the fence you sit on.

  3. Robert Andrews Sunday, February 22, 2009

    I think it's more important than just being a comment box. If Facebook can be the intermediary through which people out there connect with *all* sites (and not just Facebook itself), it begins to become incredibly valuable as a piece of underlying network infrastructure.

    It had already launched Facebook Connect to let people authenticate to third-party sites' own comment features. Offering the comment box allows it to be the platform for all kinds of off-site conversations and bring that back in to Facebook itself.

    Whilst this kind of openess looks like the holy grail, for a web that's become a morass of competing user accounts, Google, too, has launched identical initiatives of late, including the comment box idea. Both sites have already won in their respective fields – now the race is on to be the glue for our *entire* social web experience.

  4. You are missing the point by thinking about the comment widget. what this does is create a facebook ad network off the facebook.com domain. Read my full take on this at: http://bit.ly/xbvYa

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