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Summary:

How to make money from live streaming? It could be as simple as selling it. Ustream today is announcing a white-label version of its live video product called Watershed. The pay-as-you-go service costs $1 per hour watched, with discounts for larger numbers of viewed hours. Storage […]

How to make money from live streaming? It could be as simple as selling it. Ustream today is announcing a white-label version of its live video product called Watershed. The pay-as-you-go service costs $1 per hour watched, with discounts for larger numbers of viewed hours. Storage is free for up to 500 GB and 30 cents beyond that.

ustreamwatershedThe biggest question mark here is why potential customers would want a separate white-label video product for live-streaming. No matter how simple Ustream makes its self-serve platform, for many people it’s going to be more complicated than using a video publishing platform that offers live as a feature. And for many more potential customers, free products like the one Ustream already offers are good enough.

But since Ustream uses the widely installed Flash, it’s already a step ahead of many existing live white-label service providers, which requires additional plug-ins. From what we’ve seen, Ustream can stream really excellent quality when it wants to, although much of the time its videos are barely watchable. But if the quality’s good enough, one existing market this could potentially affect is video conferencing, where costs are often ridiculously steep.

For the launch, Ustream has designed an entirely different section of its web site with a far more corporate and less Google AdSense-y feel. If Watershed does take off, it seems the company is setting itself up to choose between the paid product and the ad-supported consumer stuff, even though the free site currently boasts more than 10 million uniques per month.

But let’s not overblow this. In December, Ustream competitors Stickam and Mogulus both announced paid versions of their service.

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  1. Adsense Buzz » Blog Archive Tuesday, February 17, 2009

    [...] Ustream Goes White-Label – Newteevee.com [...]

  2. Nice. Big fan of Ustream.

  3. @Beet.TV: News Video Is a Different Beast « NewTeeVee Tuesday, March 3, 2009

    [...] online event streaming — and Ustream CEO John Ham was there to talk up his company’s new white-label live-streaming offering. The latest value-adding trend seems to be making video archives accessible. Zerega has told us [...]

  4. Ustream Cuts Some Staff Thursday, March 19, 2009

    [...] has laid off 4 employees, amounting to 10 percent of its workforce. Ustream recently broke out into the paid B2B space but its free live-streaming is still its big product, supported by Google ads and video overlays. [...]

  5. Ustream Signs Sun & Oracle for Paid Webcasts Monday, March 23, 2009

    [...] Ustream Signs Sun & Oracle for Paid Webcasts With many companies cutting costs everywhere they can, Ustream has managed to infiltrate the corporate webcast market pretty quickly. The Mountain View, Calif.-based startup let us know it has signed Oracle, Duke, Sun, UC Berkeley and Sling as customers for its paid white-label live video service, called Watershed, which launched only a month ago. [...]

  6. Justin.tv Releases Live Streaming APIs Monday, July 27, 2009

    [...] live video player and build applications on top of its platform. While competitors Stickam and Ustream posed their own similar API offerings as major extensions to their business plans through paid [...]

  7. remote access software Wednesday, September 23, 2009

    Watershed could be the cheapest and most effective way for all parties involved in a video conference. Ustream’s use of flash means it is more up-to-date than current live video products. Watershed could also potentially cut into Skype’s video conferencing market.

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