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	<title>Comments on: Offerpal&#039;s Virtual Money Service Gets $15M In Funding</title>
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	<link>http://gigaom.com/2009/02/17/offerpals-virtual-money-service-gets-15m-in-funding/</link>
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		<title>By: virtually great currency &#171; ginsudo</title>
		<link>http://gigaom.com/2009/02/17/offerpals-virtual-money-service-gets-15m-in-funding/#comment-161315</link>
		<dc:creator><![CDATA[virtually great currency &#171; ginsudo]]></dc:creator>
		<pubDate>Thu, 23 Jul 2009 00:11:38 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=39667#comment-161315</guid>
		<description><![CDATA[[...] currencies, app developer currencies from companies like Zynga, and the continued progress of OfferPal. Possibly related posts: (automatically generated)Dollars with Good Sense: DIY CashCurrency [...]]]></description>
		<content:encoded><![CDATA[<p>[...] currencies, app developer currencies from companies like Zynga, and the continued progress of OfferPal. Possibly related posts: (automatically generated)Dollars with Good Sense: DIY CashCurrency [...]</p>
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		<title>By: Facebook Opens Up Virtual Currency Platform to Devs</title>
		<link>http://gigaom.com/2009/02/17/offerpals-virtual-money-service-gets-15m-in-funding/#comment-161314</link>
		<dc:creator><![CDATA[Facebook Opens Up Virtual Currency Platform to Devs]]></dc:creator>
		<pubDate>Thu, 16 Jul 2009 06:13:32 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=39667#comment-161314</guid>
		<description><![CDATA[[...] currency companies such as Offerpal and Zong.Third-party virtual currency companies have made millions of dollars over the years through the sale of virtual goods on Facebook social gaming [...]]]></description>
		<content:encoded><![CDATA[<p>[...] currency companies such as Offerpal and Zong.Third-party virtual currency companies have made millions of dollars over the years through the sale of virtual goods on Facebook social gaming [...]</p>
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	<item>
		<title>By: Facebook Opens Up Virtual Currency Platform to Devs</title>
		<link>http://gigaom.com/2009/02/17/offerpals-virtual-money-service-gets-15m-in-funding/#comment-161313</link>
		<dc:creator><![CDATA[Facebook Opens Up Virtual Currency Platform to Devs]]></dc:creator>
		<pubDate>Thu, 16 Jul 2009 01:17:21 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=39667#comment-161313</guid>
		<description><![CDATA[[...] currency companies such as Offerpal and Zong. Third-party virtual currency companies have made millions of dollars over the years through the sale of virtual goods on Facebook social gaming [...]]]></description>
		<content:encoded><![CDATA[<p>[...] currency companies such as Offerpal and Zong. Third-party virtual currency companies have made millions of dollars over the years through the sale of virtual goods on Facebook social gaming [...]</p>
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	<item>
		<title>By: 4 Takeaways From the Social Gaming Summit &#8212; So Far</title>
		<link>http://gigaom.com/2009/02/17/offerpals-virtual-money-service-gets-15m-in-funding/#comment-161312</link>
		<dc:creator><![CDATA[4 Takeaways From the Social Gaming Summit &#8212; So Far]]></dc:creator>
		<pubDate>Wed, 24 Jun 2009 00:01:33 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=39667#comment-161312</guid>
		<description><![CDATA[[...] game 140 Mafia, making it the first title on the microblogging network to be monetized. (Similar to OfferPal, Super Rewards offers virtual currency to social games and MMOs, which customers can purchase with [...]]]></description>
		<content:encoded><![CDATA[<p>[...] game 140 Mafia, making it the first title on the microblogging network to be monetized. (Similar to OfferPal, Super Rewards offers virtual currency to social games and MMOs, which customers can purchase with [...]</p>
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	<item>
		<title>By: Offerpal Sues Kickflip</title>
		<link>http://gigaom.com/2009/02/17/offerpals-virtual-money-service-gets-15m-in-funding/#comment-161311</link>
		<dc:creator><![CDATA[Offerpal Sues Kickflip]]></dc:creator>
		<pubDate>Sat, 13 Jun 2009 00:16:52 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=39667#comment-161311</guid>
		<description><![CDATA[[...] Aside from the lawsuit, it&#8217;s been a pretty good year for Offerpal. As we previously noted, the company received $15 million in funding in February, when many VC firms were limiting their investments amid the struggling global economy. Offerpal said at the time that it was continuing to  generate annual revenue of $30-$40 million. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Aside from the lawsuit, it&#8217;s been a pretty good year for Offerpal. As we previously noted, the company received $15 million in funding in February, when many VC firms were limiting their investments amid the struggling global economy. Offerpal said at the time that it was continuing to  generate annual revenue of $30-$40 million. [...]</p>
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		<title>By: For Virtual Startups, There Are VC Funds Aplenty</title>
		<link>http://gigaom.com/2009/02/17/offerpals-virtual-money-service-gets-15m-in-funding/#comment-161310</link>
		<dc:creator><![CDATA[For Virtual Startups, There Are VC Funds Aplenty]]></dc:creator>
		<pubDate>Thu, 12 Mar 2009 01:15:35 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=39667#comment-161310</guid>
		<description><![CDATA[[...] a startup that links virtual currency to real-world marketing deals, raised a whopping $15 million in funding late last month from D.E. Shaw Ventures and [...]]]></description>
		<content:encoded><![CDATA[<p>[...] a startup that links virtual currency to real-world marketing deals, raised a whopping $15 million in funding late last month from D.E. Shaw Ventures and [...]</p>
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		<title>By: MMORPG Network Aeria Partners With Offerpal</title>
		<link>http://gigaom.com/2009/02/17/offerpals-virtual-money-service-gets-15m-in-funding/#comment-161309</link>
		<dc:creator><![CDATA[MMORPG Network Aeria Partners With Offerpal]]></dc:creator>
		<pubDate>Wed, 11 Mar 2009 12:00:16 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=39667#comment-161309</guid>
		<description><![CDATA[[...] 0 comments     Offerpal Media, a startup that links virtual currency to real-world marketing deals, scored $15 million in venture funding last month. CEO Anu Shukla hinted to me then that we&#8217;d see partnership news soon, and as promised, Aeria [...]]]></description>
		<content:encoded><![CDATA[<p>[...] 0 comments     Offerpal Media, a startup that links virtual currency to real-world marketing deals, scored $15 million in venture funding last month. CEO Anu Shukla hinted to me then that we&#8217;d see partnership news soon, and as promised, Aeria [...]</p>
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		<title>By: Advertisers and Developers Monetize Social Media Apps &#124; SEO Backlinking - SEO and Online Reputation Management Blog</title>
		<link>http://gigaom.com/2009/02/17/offerpals-virtual-money-service-gets-15m-in-funding/#comment-161308</link>
		<dc:creator><![CDATA[Advertisers and Developers Monetize Social Media Apps &#124; SEO Backlinking - SEO and Online Reputation Management Blog]]></dc:creator>
		<pubDate>Sat, 28 Feb 2009 00:36:06 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=39667#comment-161308</guid>
		<description><![CDATA[[...] recently received $15 million in funding. That is going to further development of the monetization platform and the creation of more tools [...]]]></description>
		<content:encoded><![CDATA[<p>[...] recently received $15 million in funding. That is going to further development of the monetization platform and the creation of more tools [...]</p>
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		<title>By: February 17, 2009 &#124; next media update</title>
		<link>http://gigaom.com/2009/02/17/offerpals-virtual-money-service-gets-15m-in-funding/#comment-161307</link>
		<dc:creator><![CDATA[February 17, 2009 &#124; next media update]]></dc:creator>
		<pubDate>Wed, 18 Feb 2009 22:03:25 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=39667#comment-161307</guid>
		<description><![CDATA[[...] Offerpal&#8217;s Virtual Money Service Gets $15 Million in Funding  GIGAOM Offerpal Media is announcing today that it has secured $15 million in Series B funding led by D. E. Shaw Ventures. (InterWest Partners and North Bridge Venture Partners, original investors in the Fremont-based company, also participated.) That&#8217;s a lot of money to invest during a notably down market, but after a phone conversation with Offerpal CEO Anu Shukla, I can see why. The company was profitable four months after its October 2007 launch, and it continues to generate $30-40 million in monthly revenue, according to Shukla. What will surprise many is how it makes that money: by linking real world marketing offers with virtual currency from hundreds of popular social games running on Facebook, MySpace, etc. Say you want some extra &#8220;FFS Coins&#8221; to spend in the Friends For Sale Facebook app. You can buy Coins for real cash - or you can complete a transaction with one of Offerpal&#8217;s advertising partners. Sign up for a Netflix account, for example, and get millions of virtual FFS Coins as a bonus. Source&gt; [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Offerpal&#8217;s Virtual Money Service Gets $15 Million in Funding  GIGAOM Offerpal Media is announcing today that it has secured $15 million in Series B funding led by D. E. Shaw Ventures. (InterWest Partners and North Bridge Venture Partners, original investors in the Fremont-based company, also participated.) That&#8217;s a lot of money to invest during a notably down market, but after a phone conversation with Offerpal CEO Anu Shukla, I can see why. The company was profitable four months after its October 2007 launch, and it continues to generate $30-40 million in monthly revenue, according to Shukla. What will surprise many is how it makes that money: by linking real world marketing offers with virtual currency from hundreds of popular social games running on Facebook, MySpace, etc. Say you want some extra &#8220;FFS Coins&#8221; to spend in the Friends For Sale Facebook app. You can buy Coins for real cash &#8211; or you can complete a transaction with one of Offerpal&#8217;s advertising partners. Sign up for a Netflix account, for example, and get millions of virtual FFS Coins as a bonus. Source&gt; [...]</p>
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		<title>By: PerfectMoney</title>
		<link>http://gigaom.com/2009/02/17/offerpals-virtual-money-service-gets-15m-in-funding/#comment-161306</link>
		<dc:creator><![CDATA[PerfectMoney]]></dc:creator>
		<pubDate>Wed, 18 Feb 2009 13:48:17 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=39667#comment-161306</guid>
		<description><![CDATA[Congratulations For that funding offerpal.now you got harder challenge to welcome.however I am not really understand what there saying with accepting all platform of socialnetworks.I use npo facebook or myspace ,instead of it I use twitter and tagged to stay social with my cyber pal ,is there any information with offerpal I can really make &quot;ONLINE MONEY&quot;with them and do they accept paypal for this.?]]></description>
		<content:encoded><![CDATA[<p>Congratulations For that funding offerpal.now you got harder challenge to welcome.however I am not really understand what there saying with accepting all platform of socialnetworks.I use npo facebook or myspace ,instead of it I use twitter and tagged to stay social with my cyber pal ,is there any information with offerpal I can really make &#8220;ONLINE MONEY&#8221;with them and do they accept paypal for this.?</p>
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	<item>
		<title>By: Suren</title>
		<link>http://gigaom.com/2009/02/17/offerpals-virtual-money-service-gets-15m-in-funding/#comment-161305</link>
		<dc:creator><![CDATA[Suren]]></dc:creator>
		<pubDate>Wed, 18 Feb 2009 08:04:30 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=39667#comment-161305</guid>
		<description><![CDATA[Any information on the customer demogrphics - who are the dominant segments age and life-style wise?  Thanks.]]></description>
		<content:encoded><![CDATA[<p>Any information on the customer demogrphics &#8211; who are the dominant segments age and life-style wise?  Thanks.</p>
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		<title>By: curious..</title>
		<link>http://gigaom.com/2009/02/17/offerpals-virtual-money-service-gets-15m-in-funding/#comment-161304</link>
		<dc:creator><![CDATA[curious..]]></dc:creator>
		<pubDate>Tue, 17 Feb 2009 19:58:24 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=39667#comment-161304</guid>
		<description><![CDATA[I am curious in terms of how well it converts for advertisers in terms of paying customers and not just free trials?  It sounds all good that people will sign up for free trial etc but these are the exact demographic which will cancel such offers after trial period.. won&#039;t get duped into anything ..and especially, if spending time on games so much does not go out and spend money on a lot of other things..definitely not going to keep netflix/blockbuster subscription (for which generally these offers are..)..this was okay business for many people in terms of free DVDs etc because lots of people never claimed prizes.. the demographics was something easily attracted and duped by catchy offers.. Obviously, lots of time there is chain of people doing the campaigns..generating leads..so in the short term these metrics work out good but long run just curious..]]></description>
		<content:encoded><![CDATA[<p>I am curious in terms of how well it converts for advertisers in terms of paying customers and not just free trials?  It sounds all good that people will sign up for free trial etc but these are the exact demographic which will cancel such offers after trial period.. won&#8217;t get duped into anything ..and especially, if spending time on games so much does not go out and spend money on a lot of other things..definitely not going to keep netflix/blockbuster subscription (for which generally these offers are..)..this was okay business for many people in terms of free DVDs etc because lots of people never claimed prizes.. the demographics was something easily attracted and duped by catchy offers.. Obviously, lots of time there is chain of people doing the campaigns..generating leads..so in the short term these metrics work out good but long run just curious..</p>
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		<title>By: Wagner James Au</title>
		<link>http://gigaom.com/2009/02/17/offerpals-virtual-money-service-gets-15m-in-funding/#comment-161303</link>
		<dc:creator><![CDATA[Wagner James Au]]></dc:creator>
		<pubDate>Tue, 17 Feb 2009 18:42:40 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=39667#comment-161303</guid>
		<description><![CDATA[Gabe: my apologies, just double-checked with the company, I misread their report, we&#039;ve corrected it as above.  Thanks for pointing that out.]]></description>
		<content:encoded><![CDATA[<p>Gabe: my apologies, just double-checked with the company, I misread their report, we&#8217;ve corrected it as above.  Thanks for pointing that out.</p>
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		<title>By: Credit Card Cash - Offerpal’s Virtual Money Service Gets $15M In Funding - Gigaom.com &#171; Credit Card Cash</title>
		<link>http://gigaom.com/2009/02/17/offerpals-virtual-money-service-gets-15m-in-funding/#comment-161302</link>
		<dc:creator><![CDATA[Credit Card Cash - Offerpal’s Virtual Money Service Gets $15M In Funding - Gigaom.com &#171; Credit Card Cash]]></dc:creator>
		<pubDate>Tue, 17 Feb 2009 18:17:07 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=39667#comment-161302</guid>
		<description><![CDATA[[...] Offerpal’s Virtual Money Service Gets $15M In Funding - Gigaom.comHere’s some good news in a particularly troubled time for Internet startups, and it’s especially piquant for anyone who’s been following the rise (and challenges) of social gaming: Offerpal Media is announcing today that it has secured $15 [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Offerpal’s Virtual Money Service Gets $15M In Funding &#8211; Gigaom.comHere’s some good news in a particularly troubled time for Internet startups, and it’s especially piquant for anyone who’s been following the rise (and challenges) of social gaming: Offerpal Media is announcing today that it has secured $15 [...]</p>
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		<title>By: Card Credit Service - Read all &#8216;PMA 2009&#8242; posts in Crave - CNET News &#171; Card Credit Service</title>
		<link>http://gigaom.com/2009/02/17/offerpals-virtual-money-service-gets-15m-in-funding/#comment-161301</link>
		<dc:creator><![CDATA[Card Credit Service - Read all &#8216;PMA 2009&#8242; posts in Crave - CNET News &#171; Card Credit Service]]></dc:creator>
		<pubDate>Tue, 17 Feb 2009 17:43:12 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=39667#comment-161301</guid>
		<description><![CDATA[[...] Offerpal’s Virtual Money Service Gets $15M In Funding - Gigaom.comHere’s some good news in a particularly troubled time for Internet startups, and it’s especially piquant for anyone who’s been following the rise (and challenges) of social gaming: Offerpal Media is announcing today that it has secured $15 [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Offerpal’s Virtual Money Service Gets $15M In Funding &#8211; Gigaom.comHere’s some good news in a particularly troubled time for Internet startups, and it’s especially piquant for anyone who’s been following the rise (and challenges) of social gaming: Offerpal Media is announcing today that it has secured $15 [...]</p>
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		<title>By: Wagner James Au</title>
		<link>http://gigaom.com/2009/02/17/offerpals-virtual-money-service-gets-15m-in-funding/#comment-161300</link>
		<dc:creator><![CDATA[Wagner James Au]]></dc:creator>
		<pubDate>Tue, 17 Feb 2009 17:32:35 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=39667#comment-161300</guid>
		<description><![CDATA[That&#039;s the figure they reported to me, Gabe.]]></description>
		<content:encoded><![CDATA[<p>That&#8217;s the figure they reported to me, Gabe.</p>
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