Mobile World Congress Roundup: Yahoo Mobile; Fox’s iPhone Strategy; MySpace Mobile App

6 Comments

imageSome highlights from today’s coverage of Mobile World Congress in Barcelona:

*Yahoo* Rejigs Mobile Offering With *Yahoo* Mobile: Yahoo (NSDQ: YHOO) has launched a new product Yahoo Mobile, which rolls its OneSearch, OneConnect, and OnePlace products as well as other features such as Yahoo Maps, into a more convenient package than its previous attempt with Yahoo Go, which it replaces. More importantly, the company says, the ad-supported service is an open environment and allows users to more easily add the content and applications they want on their phone. Marco Boerries, EVP of Yahoo Connected Life, says its mobile division has introduced it as

6 Comments

Leo Saraceni

I think social networks like facebook ads and twitter will do they shouldn’t worry much about strategy. Good article though.

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I have it and have never looked back. Great article.

Ken

This is a good article. I will give a try on Yahoo! mobile offering. They are still one of strong competitor for Google.

iphone photo

Fox shouldn't worry too much about perfecting a strategy for iphone apps.
Word of mouth seems to be doing the trick for them!!

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