Summary:

Microsoft’s Steve Ballmer first attended Mobile World Congress in 2006, and this year he’s back for a second appearance with a keynote tomor…

imageMicrosoft’s Steve Ballmer first attended Mobile World Congress in 2006, and this year he’s back for a second appearance with a keynote tomorrow and press conference this afternoon to reveal a litany of announcements that are likely designed to show how dedicated the software company is to the wireless industry. The announcements include: A new version of Windows Mobile 6.5; a deepening relationship with LG (SEO: 066570), which is committing to developing 50 new Windows Mobile phones by the end of 2012; the beta launch of MyPhone, which backs up the data on your phone to the internet; the upcoming release of Windows Marketplace for Mobile, an application store for the phone; and a series of new devices. (See our previous post for more details.)

Last week, I got a chance to sit down with Andy Lees, SVP of Microsoft’s Mobile Communications Business to talk about Microsoft’s broader goals in mobile. He addressed the question that everyone is asking: Will Microsoft’s latest technology — some of which won’t release until later this year or in 2010 — be too late? His one word answer: No. Lees: “We shifted our strategy a year ago, and now it

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