Comments on: CBS Gives March Madness Gives a High-Quality Makeover http://gigaom.com/2009/02/15/cbs-gives-march-madness-gives-a-high-quality-makeover/ Sat, 25 May 2013 21:01:05 +0000 hourly 1 http://wordpress.com/ By: Tim Acheson http://gigaom.com/2009/02/15/cbs-gives-march-madness-gives-a-high-quality-makeover/#comment-468111 Mon, 21 Sep 2009 16:54:02 +0000 http://newteevee.com/?p=18579#comment-468111 This was a good technological decision. As the editor of Macworld magazine said, Silverlight is much better than Flash:-

http://www.timacheson.com/Blog/2009/sep/macworld_editor_says_silverlight_is_better_than_flash_for_video

No wonder they saw such a big increase in traffic:

http://www.contentinople.com/author.asp?section_id=603&doc_id=181846

Unfortunately, often those arguing the business case have more clout than those arguing the technical case. Surely CBS is missing an opportunity to take advantage of technological advancement, for the sake of a trivial impact on user experience? At worst, all the user needs to do is click on an “install Silverlight” button on the page.

I think it’s right to place user experience at the very top of the agenda, but wrong to obsess over it to such an extent that trivial UED arguments override significant arguments about technology, innovation and features.

]]> By: CBS to Stream SEC Football Live Online http://gigaom.com/2009/02/15/cbs-gives-march-madness-gives-a-high-quality-makeover/#comment-468110 Thu, 17 Sep 2009 22:52:37 +0000 http://newteevee.com/?p=18579#comment-468110 [...] to show the games in Adobe Flash using dynamic streaming, even though March Madness on Demand had a fancy-pants player using Microsoft’s Silverlight. Jason Kint, senior vice president at CBS Interactive and [...]

]]> By: Fantasy Football Today Kicks Off Second Season http://gigaom.com/2009/02/15/cbs-gives-march-madness-gives-a-high-quality-makeover/#comment-468109 Tue, 01 Sep 2009 13:01:36 +0000 http://newteevee.com/?p=18579#comment-468109 [...] chose to use Flash for the show’s video, rather than Silverlight, which the network used for March Madness On Demand earlier this year. CBS said it went with Flash because of its ubiquity in the [...]

]]> By: Masters Coverage Coming Back Online (and on the iPhone) http://gigaom.com/2009/02/15/cbs-gives-march-madness-gives-a-high-quality-makeover/#comment-468108 Wed, 01 Apr 2009 22:40:27 +0000 http://newteevee.com/?p=18579#comment-468108 [...] just as the March Madness On Demand player got a makeover, so too will you be able to watch all the action in a high-quality stream this [...]

]]> By: Scott Becker http://gigaom.com/2009/02/15/cbs-gives-march-madness-gives-a-high-quality-makeover/#comment-468107 Sat, 28 Mar 2009 21:09:34 +0000 http://newteevee.com/?p=18579#comment-468107 WOW. I never thought that I would read something like this. Thanks a lot. If you find anything else out like this please email me…sbecker25@live.com. Thanks again.

]]> By: March Madness Scores with 5.6M Visitors in First 4 Days http://gigaom.com/2009/02/15/cbs-gives-march-madness-gives-a-high-quality-makeover/#comment-468106 Mon, 23 Mar 2009 21:36:22 +0000 http://newteevee.com/?p=18579#comment-468106 [...] when most people were at work and more games are played during the day. CBS has said before that 4.8 million users tuned into MMOD over the course of the 2008 [...]

]]> By: March Madness Hits 2.7M Uniques In First Day http://gigaom.com/2009/02/15/cbs-gives-march-madness-gives-a-high-quality-makeover/#comment-468105 Fri, 20 Mar 2009 20:47:44 +0000 http://newteevee.com/?p=18579#comment-468105 [...] asked how much of the the MMOD watchers were viewing in high-quality, and where most of the traffic was coming from (would love to know how many iPhone users tuned in, [...]

]]> By: Where to Watch March Madness Online (and on Mobile and On-Demand) « NewTeeVee http://gigaom.com/2009/02/15/cbs-gives-march-madness-gives-a-high-quality-makeover/#comment-468104 Fri, 13 Mar 2009 13:39:52 +0000 http://newteevee.com/?p=18579#comment-468104 [...] starting point). From there you’ll be able to watch all 63 games for free in the brand new high-quality video player. Bonus, the player will have Facebook functionality built in, so you can send out status updates [...]

]]> By: CBS: March Madness Online Ad Revenue Nearing $30M « NewTeeVee http://gigaom.com/2009/02/15/cbs-gives-march-madness-gives-a-high-quality-makeover/#comment-468103 Thu, 05 Mar 2009 18:15:46 +0000 http://newteevee.com/?p=18579#comment-468103 [...] if past is prologue, CBS is going to need that extra cash. This year MMOD will feature a high-quality video player using Silverlight that will stream video at speeds up to 1.5 mbps. Those extra bits for a sharper [...]

]]> By: CBS Gives March Madness Gives a High-Quality Makeover with Silverlight | Kasper de Jonge BI Blog http://gigaom.com/2009/02/15/cbs-gives-march-madness-gives-a-high-quality-makeover/#comment-468102 Mon, 23 Feb 2009 07:23:09 +0000 http://newteevee.com/?p=18579#comment-468102 [...] Source: http://newteevee.com/2009/02/15/cbs-gives-march-madness-gives-a-high-quality-makeover/ [...]

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