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Summary:

YouTube said today it will allow some content partners to start offering video downloads through the site so that viewers can watch videos offline. While YouTube is saying that it’s just offering consumers another way to view video — let’s be honest, the company needs every […]

YouTube said today it will allow some content partners to start offering video downloads through the site so that viewers can watch videos offline. While YouTube is saying that it’s just offering consumers another way to view video — let’s be honest, the company needs every revenue stream it can get.

youtube_download

This download test is kicking off with a handful of content partners: a few universities, the White House, as well as commercial partners such as Household Hacker. Participating partners assign one of three types of licenses (Creative Commons, personal or public domain) to the content outlining what the downloader can and can’t do with the video.

The downloads are in a “high-quality” MP4 format using the H.264 video codec and are not DRM-protected. HD versions of files are not currently offered, though a YouTube spokesperson did not rule that option out.

youtube_download_checkout

Each partner sets their own price for downloads with the transaction occurring through Google Checkout and YouTube taking its cut (the percentage depends on the relationship with the partner).

There are currently a number of tools that let you download video from YouTube (though they aren’t exactly kosher with YouTube terms of service). While the content available is more limited than what you could download on your own, this is the latest move in YouTube’s monetization full-court press. In the past few months the company has added added e-commerce links, sponsored videos, ads in embeds, and now direct downloads.

While smaller content partners will probably be intrigued, without DRM protection, I can’t imagine big media partners hopping on board right now. And even if smaller content creators start selling videos, will there be enough interest to generate much money? Would you pay 99 cents for a Fred video?

And while YouTube says this is just a test, the company is becoming more and more Apple-like. Though it’s nowhere near being a threat to iTunes yet, YouTube has been gathering premium content and offering videos in HD. Ironically, YouTube is offering downloads at a time when rumors are swirling that Apple will forgo downloads in favor of streaming.

  1. You DO NOT have to pay a dime for downloading videos that ALWAYS have been been able to download for free.

    There are several ways to do it. I show a VERY easy way to do it with greasemonkey.

    http://tubecynic.com/?p=84

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  2. Woah!! Very interesting. I wonder if they will allow content creators to offer high-quality downloads on old videos.

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  3. Um..
    Does that mean I can use Youtube as my iTunes Video Blog download hub??

    James

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  4. [...] YouTube Goes Offline with Downloads – Newteevee.comYouTube said today it will allow some content partners to start offering video downloads through the site so that viewers can watch videos offline. While YouTube is saying that it’s just offering consumers another way to view video — let’s be [...]

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  5. Euros Inflations
    von Raivo Pommer-raimo1@hot.ee

    Die Lebensversicherung ist in Zeiten der Abgeltungsteuer eine der letzten Anlageformen, die der Fiskus privilegiert. Denn unter bestimmten Voraussetzungen muss der Anleger nur die Hälfte der Erträge beim Finanzamt deklarieren – und das auch erst am Ende der Laufzeit. Selbst wenn dann der persönliche Steuersatz von bis zu 42 Prozent gilt, ist das immer noch günstiger, als alles mit dem Abgeltungsteuersatz von 25 Prozent zu versteuern. Doch vom 1. April an verschärfen sich die Anforderungen für die Bevorzugung.

    Dann darf die Lebensversicherung nicht mehr einfach nur eine Geldanlage sein, sondern muss sich wieder ihrem eigentlichen Zweck nähern: der Absicherung der Angehörigen im Todesfall. Dazu wird ein Mindest-Risikoschutz vorgeschrieben, der sich entweder an den eingezahlten Beiträgen, der garantierten Zahlung bei Fälligkeit oder dem Zeitwert orientiert

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  6. [...] of YouTube’s widened rollout of video downloads to content partners. This service had been pre-announced a couple months ago. Partners (in the U.S. only) can now sign up to set up their own fees and [...]

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  7. THIS IS STUPID. YOUTUBE IS DOING THIS ON PURPOSE SO THAT OTHER SERVICES THAT ALLOW YOU TO DOWNLOAD YOUTUBE VIDEOS WILL BE ILLEGAL. DAMN YOU YOUTUBE. YOU CHANGED ALOT.

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  8. youtube nowdays become greedytube,soon youtube go to end

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  9. [...] YouTube video download beta program launched in February of this year and was offered to partners. Rodriguez says he’s not really upset about the [...]

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  10. [...] last year, YouTube announced that it was testing the ability of certain partners to add downloads and Creative Commons licenses to their videos, rolling the program out with university partners like Stanford, Duke, UC Berkeley, [...]

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