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Summary:

Zunavision is an ad startup that has been on our radar for a while. It looks like we will be keeping tabs on them for a long time, now that they have snagged an early round of funding and launched a commercial product. The funding came […]

Zunavision is an ad startup that has been on our radar for a while. It looks like we will be keeping tabs on them for a long time, now that they have snagged an early round of funding and launched a commercial product.

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The funding came from Stanford professor David Cheriton, who hooked up Google’s Sergey Brin and Larry Page with the VCs at Kleiner Perkins. According to Zunavision co-founder Siddharth Batra, after being pitched, Cheriton wrote a check on the spot. Zunavision wouldn’t provide a specific dollar figure, but said the early round was in the “upper five figures.”

Zunavision also officially took the wraps off its ad insertion product, which allows ads to be inserted onto the surface of objects within a video (see our previous coverage). The company is not interested in UGC content, but rather targeting professionally-created content that will be free and clear of issues that might tarnish an advertiser’s brand.

The company works with content owners, advertisers and video distributors. It plans on making money by licensing its software (for example, making it part of a video distributor’s dashboard), and revenue sharing where appropriate.

Zunavision now has four co-founder/employees and is still based out of Batra’s office at Stanford. The company will be looking for a more substantial round of funding at the end of March.

Zunavision is hardly alone in the background-ad-insertion space. Fellow newcomers vying for the same prize include Innovid and Euclid Media. Zunavision says its advantage over the competition is its ability to scale and the lightweight nature of its technology.

  1. Sid Keep it up

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  2. Wow. That Home Depot logo looks really cool on the DadLabs set. I guess we should talk to these guys. Zunavision. Then Home Depot.

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  3. this is great! good going Mr. Batra! Keep up the good work! saw the competitors videos as well.. but did’nt find them even one-tenth as interesting as yours.. !
    You guys are the Best!

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  4. [...] go out on an enormous limb here and claim he just made a very poor investment decision by placing a reportedly “upper five figures” bet on this [...]

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  5. [...] go out on an enormous limb here and claim he just made a very poor investment decision by placing a reportedly “upper five figures” bet on this [...]

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  6. [...] 非難を覚悟で言わせてもらえば、同氏がこのスタートアップに「5桁の上の方」といわれる博打をうったことは、きわめてお粗末な投資判断だ。 [...]

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  7. This looks like some amazing technology and I can’t wait to see how it will be put to use.

    I couldn’t help myself. I had to put together some mock ups of what popular viral videos might look like with this technology applied:

    http://vidiseo.com/viral-video-background-ads/

    Enjoy!

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  8. [...] go out on an enormous limb here and claim he just made a very poor investment decision by placing a reportedly “upper five figures” bet on this [...]

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  9. [...] there’s no competing with the Cardinal when it comes to tech companies. One of the latest born out of Stanford is Zunavision, which enables content creators like Betty to dynamically insert [...]

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  10. [...] might do well to partner up with startups like Zunavision, Euclid Media, and Innovid, who enable ads to adapt to the context of a video — for instance [...]

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