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Summary:

Turner Sports will provide live video coverage of this weekend’s NBA All-Star game online and via an iPhone app (streamable over 3G!). While the video will be live, it is not a webcast of the televised game, Turner still wants you to watch the action on […]

all-star-live-apple-appTurner Sports will provide live video coverage of this weekend’s NBA All-Star game online and via an iPhone app (streamable over 3G!). While the video will be live, it is not a webcast of the televised game, Turner still wants you to watch the action on oldteevee (along with all those ads). Instead, iPhone and web watchers will get four different camera angles.

Available today, the iPhone app is 99 cents; it will feature live streaming coverage of Saturday night’s skills competitions (dunks, 3-point shots, etc.) as well as Sunday’s All-Star game.

Orb is powering the video streaming for the app, and according to an Orb representative, the user will be able to choose between streaming the game over EDGE, 3G or Wi-Fi. Being WiFi-only has limited the mobility of some mobile apps like Joost’s, so freeing it up over 3G is exciting.

The same video coverage will be available at NBA.com, but with a bonus, as Turner is hopping onto one of NewTeeVee’s favorite trends — social TV. Through the NBA.com video coverage, users can also log on to Facebook to update and share their comments directly while watching, similar to what CNN did during the inauguration.

Turner wouldn’t speculate on whether this iPhone app or approach to sports coverage would be used in future events as it’s waiting to see how it goes over this weekend. I can’t imagine a small iPhone will replace the experience of watching your favorite team on your big-screen TV, but smartly, Turner isn’t trying to do that. It wants to complement the oldteevee viewing experience. And while we’re all for adding social components to coverage — it’s hard to high-five your laptop. Real people are more fun than status updates.

From the Turner press announcement, here are the camera angles available to web and iPhone watchers:

NBA All-Star Saturday Night:

  • Arena Cam – Wide shots of the court from cameras positioned above the court and outside the arena.
  • Host Cam – Coverage featuring the online host as well as the on-air announcers and reporters.
  • Action Cam – Range of footage capturing the on-court action.
  • Player Cam – Shots of players on the bench as well as the court.

2009 NBA All-Star Game Sunday:

  • East Player Cam – Fans can vote for which player for the East they want the camera to focus on during the 2009 All-Star Game; the top vote-getter will be featured throughout the game.
  • West Player Cam – Fans can vote for which player for the West they want the camera to focus on during the 2009 All-Star Game; the top vote-getter will be featured throughout the game.
  • Robo Cam – Robo cameras featuring wide shots of the court from cameras positioned above the court.
  • Host Cam – Coverage featuring the online host as well as the on-air announcers and reporters.

Image updated.

  1. Thanks for the info. I have somehow totally missed this one, will give it a shot.

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  2. Chris,

    Joost does not delivery live video to the iPhone – anyone can do on demand on the iPhone. The live part for NBA is a really big deal!

    Jeanu

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    1. @Jeanu, you are correct! I should have been more emphatic.

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  3. Chris,

    I am very interested in this as I was trying to do the same thing so I did some digging around and it turns out that a company called http://www.mobilecdn.com are doing all the streaming for this application.

    Now I understand why it is scalable which was the bigger challenge for me.

    Great app and thanks for bringing it to my attention.

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  4. [...] seems to be taking a step in the right direction (via): Turner Sports will provide live video coverage of this weekend’s NBA All-Star game online and [...]

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  5. [...] and they are completely different from the shots you see on television. Here’s a blog with more details. Turner has created it as an iPhone application, for 99cents, but the same footage can be viewed on [...]

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  6. Kobe and Shaq were amazing. East didn’t stand a chance.

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  7. [...] the online coverage was free, more than 1 million watched the game using the the iPhone app the NBA put on sale for $0.99 last [...]

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  8. [...] of people whose opinions we actually care about. Since then similar functionality has been used for the NBA All-Star Game and by Israeli TV channel Nana10 for its coverage of the Israeli elections. Frankly, it [...]

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  9. [...] experiments have way too many caveats to make them really interesting — last month, when Time Warner’s Turner (TWX) let iPhone users stream the NBA All Star game, for instance, they weren’t letting them watch the actual telecast of the game, but a series [...]

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  10. [...] experiments have way too many caveats to make them really interesting–last month, when Time Warner’s (TWX) Turner let iPhone users stream the NBA All Star game, for instance, it wasn’t letting them watch the actual telecast of the game, just a series of [...]

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