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Summary:

Less than a year after she stepped in for Curt Viebranz as president of AOL’s Platform-A (NYSE: TWX), Lynda Clarizio is being replaced by fo…

imageLess than a year after she stepped in for Curt Viebranz as president of AOL’s Platform-A (NYSE: TWX), Lynda Clarizio is being replaced by former Yahoo (NSDQ: YHOO) ad exec Greg Coleman, AllThingsD reported and paidContent has confirmed. The move apparently occurred suddenly, just within the past week, Kara Swisher said. (We’ve posted CEO Randy Falco’s internal memo explaining the decision.)

The news comes a week after Falco said the Time Warner unit was going to lay 10 percent of its workforce and reorganize its international staffs as well — and the day before Time Warner’s earnings report. The news on the AOL front is expected to be disappointing, as the company has warned that display ad revenues have been trending downward. The pullback in ad spending has hit AOL hard the past few months.

More after the jump

Lacking in “nitty-gritty”?: Citing unidentified sources, Kara said AOL execs felt that Clarizio lacked the “nitty-gritty” sales acumen that the company desperately needs to pull out of its current slump. AOL vet Clarizio held a number of leadership posts in her roughly 10 years at the company, but her background was not in sales. The primary reason Clarizio was chosen for the post in the first place was to manage the integration of all the various parts of Platform-A. That process was deemed complete months ago and now, it’s a question of how well she did, apart from the greater emphasis on driving sales now. Before joining AOL’s ad net unit Advertising.com in May 2006, Clarizio was an EVP in charge of strategy, finance and business development of AOL

  1. Man o man did you guys pick the wrong guy to run that group.

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  2. "The Mayor" arrives at AOL. Did no one do background checks? Has Wenda reacted?

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  3. do big corporations typically take out insurance against sexual harassment suits?

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  4. What a mess. AOL is really going down, faster than Yahoo. What were they thinking? Didn't get the full disclosures, or do any background checks huh?

    Ad.com: Revenue down 20%, big mistake to make AOL's lead dog. Volume strategy failed.

    Greg Coleman: Made Redundant at Yahoo by Wenda who he hired. Later fired for chasing girls and sales staff leading to messy divorce with Yahoo & wife. How does one sell brands if no women will work for him on harassment charges?

    Lynda: Good leader, got Ad Networks, but led to revenue decline

    AOL: Lost cash cow from dial up, lost home page traffic, portal dead, email spammed up, TW hates it, requiring to sell/spin off, dying slowing, awaiting doom

    Yahoo: Tries to buy AOL, walks away. Two wounded dead walking around, instead of one.

    Google: Wrote off investment in AOL, lowers valuation of AOL to 4 Billion.

    Prediction: This reorg lasts for a few months, Greg is fired soon, leaves or AOL is sold for peanuts

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  5. Lynda is a good person, got the ad business, had hands tied somewhat…will be missed at AOL I am sure. Big mistake by AOL.

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  6. Great article, cant wait to see how this turns out.

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