Beer, Bro Time and Smart Grid


OK, smart grid technology isn’t on a level playing field when it comes to competing with Super Bowl-friendly topics like the Go Daddy shower scene, or Pepsi’s slapstick men smashing into various objects. So I haven’t heard much talk about how amazing GE’s (s GE) 30-second (estimated $100,000-a-second) smart grid ad was during the Super Bowl on Sunday. But it’s definitely a first for smart grid technology, which was relatively unknown to most in the U.S. in 2008, to take such a prominent stage (for more info on smart grids read our FAQ).

Well, here’s GE’s smart grid clip — we know you couldn’t compete with beer and bro time, but we salute you:


What’s So Smart About a Smart Grid? - Gaiam Blog

[…] Smart grids. Everyone’s talking about them. President Obama wants to include the beginnings of a new smart grid in the economic recovery package. Texas billionaire T. Boone Pickens started calling for an overhaul of the power grid last year as he touted his wind energy plan. And GE even laid down a serious chunk of change to run ads during the Super Bowl (featuring the Wizard of Oz’s hapless scarecrow) simply to convince folks a smart grid might be quite a nice thing to have — and perchance also that GE would be a dandy company to help build it. (See the ad on Earth2Tech.) […]

Feb 2: What To Read on The GigaOM Network | The Click

[…] Beer, Bro Time, and Smart Grid (Earth2Tech) Are SaaS And Open Source Software Friends or Enemies? (OStatic) The Language of the Web Worker (WebWorkerDaily) Lights Out For Online Video Startup eBaum, as Team Is Laid Off (NewTeeVee) ASUS Eee PC 1000HE Is a Worthy Netbook Upgrade (jkOnTheRun) […]

Swag Valance

I don’t get GE’s Smart Grid commercial… nor the IBM Smart Grid commercial going around. How many competing commercial advertisers do we need for something none of us really truly understands, none of us can let alone buy, and something none of us could tell if one is any better than the other?

I’m being absurdist here, but the advertising itself is absurd. If they remade The Graduate, I presume instead of “plastics” the phrase would have been “smart grid”.

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