Comments on: Hulu Reveals its Super Secret

By: Analysis: What Does Your April Fool’s Day Gag Say About You?

Analysis: What Does Your April Fool’s Day Gag Say About You? — Thu, 01 Apr 2010 17:17:18 +0000

[...] thing is, we’ve heard that before from them. And, frankly, it’s probably [...]

By: What Went Wrong at Veoh?

What Went Wrong at Veoh? — Fri, 12 Feb 2010 18:37:04 +0000

[...] What Went Wrong at Veoh? Veoh is shutting down and about to file for bankruptcy, despite raising ample funding and having solid search and recommendation technology. The site had also procured a decent audience, with more unique users than Hulu up until about a year ago, when Hulu launched an ad blitz following Super Bowl XLIII. [...]

By: Hulu Grew 33% in February — are you Hulu? | T1 and MPLS.com

Hulu Grew 33% in February — are you Hulu? | T1 and MPLS.com — Tue, 24 Mar 2009 19:18:39 +0000

[...] million streams and 24.4 million viewers in January. Hulu itself has attributed a major bump to its Super Bowl ad. Owing to its long-form content, the site is second only to YouTube by number of minutes per [...]

By: Hulu Grew 33% in February

Hulu Grew 33% in February — Mon, 23 Mar 2009 16:45:31 +0000

By: Hulu Knocks Off Yahoo, According to Nielsen « NewTeeVee

Hulu Knocks Off Yahoo, According to Nielsen « NewTeeVee — Thu, 12 Mar 2009 18:31:20 +0000

[...] Hulu itself prefers to tout comScore numbers, where it was ranked No. 6 in January in terms of both streams and uniques. comScore hasn’t released February numbers yet, but Hulu says it saw a big boost from its first-ever Super Bowl ad. [...]

By: Happy Birthday, Hulu — Do We Still Need You? « NewTeeVee

Happy Birthday, Hulu — Do We Still Need You? « NewTeeVee — Thu, 12 Mar 2009 07:02:48 +0000

[...] string of hits starring Tina Fey as Governor Sarah Palin. It then capped off its first year with a Super Bowl commercial and media blitz that has been the most significant traffic generator for the site, according to the [...]

By: Super Bowl XLIII Ad Recap

Super Bowl XLIII Ad Recap — Mon, 02 Feb 2009 20:38:22 +0000

[...] they were pretty mellow, but that doesn’t mean there weren’t a few gems squeezed in between the 4 quarters of gridiron action. There has been poll after poll, suvey and [...]

By: Casey McKinnon

Casey McKinnon — Mon, 02 Feb 2009 20:05:23 +0000

I didn't like the McGruber/Pepsuber ad because I was already tired of the pointless McGruber SNL skits. That said, the other people at the Super Bowl party I was at (who are less websessed than me) thought it was awesome. I guess the novelty hadn't warn off yet for them.

By: Numbers

Numbers — Mon, 02 Feb 2009 04:39:40 +0000

Um, yeah ok -- for both of them, especially that MacGruber drivel, sheeeesh...

By: Chris Albrecht

Chris Albrecht — Mon, 02 Feb 2009 04:20:17 +0000

I don' think Hulu actually had to pay for the spot. NBC, which broadcast the big game, has a stake in Hulu.

Fox, the other partner in the JV got some nice screen time with the ad. "Family Guy" was pretty prominent in the spot.

UPDATE: There are different reports floating around the web, but it looks like Hulu paid for its Super Bowl ad time.

LATER UPDATE: The money for the ad came out of NBC and Fox's original Hulu investment that was earmarked for advertising on those networks.