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Summary:

Well, it took almost the whole game, but during the fourth quarter, the Hulu Super Bowl ad ran. It brought in some star power courtesy of Alec Baldwin. The bit involved a secret Hulu HQ where they plot to turn your brain into a cottage cheese-like […]

Well, it took almost the whole game, but during the fourth quarter, the Hulu Super Bowl ad ran. It brought in some star power courtesy of Alec Baldwin. The bit involved a secret Hulu HQ where they plot to turn your brain into a cottage cheese-like substance. Here it is if you missed it.

Give Hulu credit for monetizing its high-profile content. Before I could actually re-watch the ad on Hulu I had to sit through a soda ad.

Speaking of soda pop. The Super Bowl ad I thought that was more interesting was the “Pepsuber” commercial. I guess last night’s Saturday Night Live skit is today’s Super Bowl spot. The MacGuyver spoof was interestingly (and absurdly) sponsored by Pepsi in last night’s show. Evidently Pepsi got a little more mileage out of it and re-ran it during today’s big game.

UPDATE: Those MacGruber spots were indeed just commercials disguised as content. Variety has more on these commerskits.

  1. virginian9000 Sunday, February 1, 2009

    I thought the Hulu ad was funny and effective. I was surprised they could afford a Super Bowl ad.

    I didn’t like the Pepsi ad, at all.

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    1. Chris Albrecht Sunday, February 1, 2009

      I don’ think Hulu actually had to pay for the spot. NBC, which broadcast the big game, has a stake in Hulu.

      Fox, the other partner in the JV got some nice screen time with the ad. “Family Guy” was pretty prominent in the spot.

      UPDATE: There are different reports floating around the web, but it looks like Hulu paid for its Super Bowl ad time.

      LATER UPDATE: The money for the ad came out of NBC and Fox’s original Hulu investment that was earmarked for advertising on those networks.

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  2. Um, yeah ok — for both of them, especially that MacGruber drivel, sheeeesh…

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  3. I didn’t like the McGruber/Pepsuber ad because I was already tired of the pointless McGruber SNL skits. That said, the other people at the Super Bowl party I was at (who are less websessed than me) thought it was awesome. I guess the novelty hadn’t warn off yet for them.

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  4. [...] they were pretty mellow, but that doesn’t mean there weren’t a few gems squeezed in between the 4 quarters of gridiron action. There has been poll after poll, suvey and [...]

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  5. [...] string of hits starring Tina Fey as Governor Sarah Palin. It then capped off its first year with a Super Bowl commercial and media blitz that has been the most significant traffic generator for the site, according to the [...]

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  6. [...] Hulu itself prefers to tout comScore numbers, where it was ranked No. 6 in January in terms of both streams and uniques. comScore hasn’t released February numbers yet, but Hulu says it saw a big boost from its first-ever Super Bowl ad. [...]

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  7. [...] million streams and 24.4 million viewers in January. Hulu itself has attributed a major bump to its Super Bowl ad. Owing to its long-form content, the site is second only to YouTube by number of minutes per [...]

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  8. [...] million streams and 24.4 million viewers in January. Hulu itself has attributed a major bump to its Super Bowl ad. Owing to its long-form content, the site is second only to YouTube by number of minutes per [...]

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  9. [...] What Went Wrong at Veoh? Veoh is shutting down and about to file for bankruptcy, despite raising ample funding and having solid search and recommendation technology. The site had also procured a decent audience, with more unique users than Hulu up until about a year ago, when Hulu launched an ad blitz following Super Bowl XLIII. [...]

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  10. [...] thing is, we’ve heard that before from them. And, frankly, it’s probably [...]

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