Comments on: Why for AOL, the Future Is Content

By: AOL & the Curse of Beb-oh!

AOL & the Curse of Beb-oh! — Thu, 17 Jun 2010 01:28:43 +0000

[...] do.” Given that I’ve viewed AOL’s content strategy over the past year and a half as a smart one, I can’t say I disagree with Armstrong’s [...]

By: Yahoo Will Launch a New News Blog

Yahoo Will Launch a New News Blog — Thu, 22 Oct 2009 02:25:44 +0000

[...] The sheer scale of these companies will make them attractive option for large brands who are shifting their dollars from the dying print and television media to the web. For newspapers with healthy web-traffic: time to start thinking about how you are going to sink or swim in this era where you compete with Yahoo and AOL. (Related post: Why for AOL, the future is content.) [...]

By: Time Warner Gives Up on AOL

Time Warner Gives Up on AOL — Thu, 28 May 2009 14:55:41 +0000

[...] which said earlier this year that it would focus on three primary lines of business: advertising, content and social networking, has seen its revenue drop 23 percent year-over-year in [...]

By: transformers movie

transformers movie — Mon, 25 May 2009 11:21:09 +0000

By: With New CEO Spin Out Ahead For AOL

With New CEO Spin Out Ahead For AOL — Fri, 13 Mar 2009 06:28:08 +0000

[...] People Networks (Bebo, AIM, ICQ) and advertising (Platform A). As I pointed out earlier, only the content seems to be thriving for the company. It is also aligned with Time Warner’s core competency. Platform A is being hurt by the [...]

By: JoshK

JoshK — Fri, 30 Jan 2009 15:46:13 +0000

I wonder which business consulting firm is going to make a small fortune working with AOL to implement some of the ideas you described here. BCG? Accenture?

Thank you for the thorough analysis, Om.

By: Om Malik

Om Malik — Thu, 29 Jan 2009 15:16:46 +0000

@vitamincm…. you nailed it, these guys can’t get out of their own way and try and be something they are not.

By: Muzuigames

Muzuigames — Thu, 29 Jan 2009 14:47:55 +0000

Nice perspective.

It will be interesting to see if the corporations have the balls to follow through with their digital strategies that they’ve spent billions on the last few years by buying start-ups. If they don’t follow through, their investments have been worthless, and in the end this will knock down their stock prices and hit the stockholders.

Wow this is an interesting period :-)

By: Glam Media acquires AdaptiveAds | socialmediainfluence.com

Glam Media acquires AdaptiveAds | socialmediainfluence.com — Thu, 29 Jan 2009 11:16:13 +0000

[...] Om Malik muses as to the future of AOL, saying signs suggest its corporate parent Time Warner might be happier getting rid of everything except the content properties of AOL. [...]

By: Joe Gelb

Joe Gelb — Thu, 29 Jan 2009 10:45:15 +0000

This is a really great article that exposes how AOL seems to have its eggs in the wrong basket at the moment. It is always interesting to see how business plans change in these times.

By: Ben Barren - Confessions of a Mad Man » content is king, 2 AOL anyway, maybe.

Thu, 29 Jan 2009 08:24:27 +0000

[...] area 2spend yer time, in the way u can combine/divest/buy/sell/re-focus assets. I like the GigaOm content is king summary (in the same week AOL are shutting down WeblogsInc blogs that they wont sell back to Calacanis, who [...]

By: vitamincm

vitamincm — Thu, 29 Jan 2009 02:43:00 +0000

Wow, how long has it taken Time Warner to start using AOL as a delivery stream to monetize one of the greatest content libraries in the world. Forget TMZ and Engadget, what about CNN, Sports Illustrated, Warner Brothers music and movies, the million TV shows that they own.
Let’s do the math: Millions of eyeballs a day go to AOL each day. They make money through ads. Pour the premium old media content through the AOL portal and strap those ads onto it. That sounds like a pretty simple formula for a monopoly: Content, Delivery Pipeline, Ads.
Idiots can’t figure out how to get out of their own way!