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WordStream has picked up $4 million in a first round of financing led by Sigma Partners; the investment also comes with a new president and…

WordStream has picked up $4 million in a first round of financing led by Sigma Partners; the investment also comes with a new president and CEO, Rob Adler. Adler previously served as co-founder and president of CCBN, an online financial services company Thompson Financial acquired in 2004; founder Larry Kim will now serve as VP, marketing and products. The Boston, Mass.-based search ad technology firm will use the funds to support the launch of its new campaign management suite, which includes support for both paid and organic search optimization.

  1. Are these guys crazy? SEM was a bad investment 3 years ago. Today, it's insanity.

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