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Summary:

With its core functionality – Skype calling — getting commoditized, it makes perfect sense for San Francisco-based iSkoot to look at new horizons and reboot itself. With a technology underpinning that is more valuable than just a conduit for cheap calls, the company is transforming itself […]

iskoot_logoWith its core functionality – Skype calling — getting commoditized, it makes perfect sense for San Francisco-based iSkoot to look at new horizons and reboot itself. With a technology underpinning that is more valuable than just a conduit for cheap calls, the company is transforming itself into a mobile platform that helps bring the web services common on expensive superphones to cheaper and more mass market phones. 

It is a smart and logical move – especially if you consider the mortality rate among VoIP-related startups. iSkoot is lucky to have the cushion of $32.5 million in funding from the likes of Khosla Ventures and Charles River Ventures while it executes its reboot.

landing_page_notifieriSkoot got started with the idea of delivering Skype services to mobile handsets. It wanted to sell the whole solution to mobile carriers who could in turn deliver Skype to their customers. Talk about mission impossible – the company signed up 3, a 3G mobile service provider in the UK, and eventually expanded to eight countries. It has struggled to find larger acceptance among carriers. Skype recently introduced its own mobile client for Android (Skype Lite), and it is only a matter of time before other variants show up. In other words,  a reboot makes perfect sense for iSkoot. And they have the technology for it.

When building its Skype-only offering, iSkoot built a network and developed an architecture that had all the location and presence information about the users. It also had the ability to run a Skype-client in the server but allow the thin client on the phone to control (and use it.) Then, in September 2008, it acquired Social.IM  which had developed real-time communication and desktop notifications that allowed it to deliver new message alerts, information and content to social network or online community members. iSkoot wanted to extend that to the mobile.

By marrying its location and presence information with Social.IM’s notification and push technology, iSkoot has now developed a mobile client that can receive live updates, multitask and use many web applications on lower-priced phones. Push, pull and multitasking are extremely hard. Only a handful of mobile operating systems such as BlackBerry are able to do it well.

iSkoot recently launched the fruits of its efforts without much fanfare. You can use the application, dubbed Notifier, on some of AT&T’s phones by downloading it from the AT&T Media Mall. It allows folks to access web services such as Gmail and Facebook on their feature phones. However, to understand where iSkoot is going, one needs to look beyond the client.

What iSkoot has done is developed a platform for mobile phone companies to offer many services. On a PC, we can download many different applications – browser, email, instant messaging and others – and each one creates a separate connection to our network. Each one consumes a lot of CPU power and quite a bit of bandwidth, though only rarely do we kill the network.

Wireless networks, by comparison, are bandwidth constrained, and featherweight processors power lower-end mobile phones. In order for these phones to mimic their smartphone brethren, the iSkoot client creates a single connection to the network and acts as a conduit to all types of web services. (Citrix does something similar on the desktops.)

The next step for iSkoot would be to marry its client with a mobile OS and deliver an experience very much like the INQ’s Facebook Phone. For mobile carriers, an iSkoot-type solution would be a good way to offer more lucrative data services to its clients, all the while controlling bandwidth consumption — and, more importantly, keeping a tight leash on their customers.

Mobile carriers are scared of a future in which devices such as the iPhone reduce them to a dumb pipe provider. Unlike the wired web, where carriers have little control on what services we use, mobile operators are fighting to control the mobile web experience. They tried it with things like their on-deck stores and WAP. And I wouldn’t be surprised if they use technologies like iSkoot to create a new walled garden, though one with a perception of openness.

In that process, there’s a good chance iSkoot might actually find a better future for itself.

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  1. Teromobile – A mobile world » Blog Archive » iSkoot Reboots, Looks at a New Mobile Future Monday, January 26, 2009

    [...] Here is the original: iSkoot Reboots, Looks at a New Mobile Future [...]

  2. iSkoot Reboots, Looks at a New Mobile Future – GigaOm · recursosvoip.com news Monday, January 26, 2009

    [...] Fuente original [...]

  3. אה, רציתם שהמכשיר הסלולרי שלכם יעבוד? « תוכן סלולרי – הבלוג של גבע קרא עוז Monday, January 26, 2009

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  4. Om, Re iSkoot, confused by your positioning, on the feature set and value proposition to the end user.

    My take, after reading your piece and reviewing the service, Iskoot offers ‘quasi’ mobile VOIP and web 2.0 services to non smart phone users. Gosh, I hope I have that right?

    “By marrying its location and presence information with Social. IM’s notification and push technology, iSkoot has now developed a mobile client that can receive live updates, multitask and use many web applications on lower-priced phones.”

    What do you mean by lower end phones?

    Explain to me how?

    Notifier compatible devices i.e. Sony Ericsson W380a compatible with Notifier, not compatible with iSkoot, or the Skype component. At least not listed as compatible.

    System Requirements
    for the Beta Trial:
    • Install iSkoot on your
    mobile phone
    • A mobile calling plan with a data service subscription…

    Lower end phones, don’t have data plans. That depends on the definition of lower end phone.

    May initial take away; from your post was iSkoot is a bridge to mobile Web2.0 services for low end phone owners. Upon review can’t play with iSkoot , at least using the Skype component, unless I have data plan and wifi enable phone, hardly low end.

    There also appear to a host of discrepancies between Notifier and iSkoot, in supported devices.

    Early in the game though!

  5. Truphone and iSkoot – AppStores of the future? at Call the Cloud Wednesday, January 28, 2009

    [...] a related post, GigaOm said: “I wouldn’t be surprised if [carriers] use technologies like iSkoot to create a [...]

  6. Vintage Om Malik Is Back | Telecom Update Wednesday, January 28, 2009

    [...] Om profiled the new moves of iSkoot. He penned how they are moving away from being Skype’s bitch and into being their own [...]

  7. Skype for iPhone to Be Released as Early as Next Week Thursday, March 26, 2009

    [...] biggest clue about Skype’s pending iPhone launch came when iSkoot decided to move on from its Skype-centric strategy. The company had been offering a client that allowed cell phone [...]

  8. Skype for iPhone to Be Released as Early as Next Week – Geekinc.org Thursday, March 26, 2009

    [...] biggest clue about Skype’s pending iPhone launch came when iSkoot decided to move on from its Skype-centric strategy. The company had been offering a client that allowed cell phone [...]

  9. 3 of UK Marries Itself to Skype; Shakes Up the Mobile Market Friday, April 24, 2009

    [...] company to offer a phone that offered Skype as a core functionality. It did so with the help of iSkoot, a San Francisco-based company. 3’s move is in sharp contrast to other traditional mobile companies such as T-Mobile, which [...]

  10. iSkoot have the robust ability to route your Skype calls over the voice channel that your Skype calls sound matches the quality of your normal phone calls.

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