We promised once upon a time that we could compile a side-by-side comparison of all the white-label video platform providers. Well, somehow other fun things got in the way, and we never got around to it. But recently I found a market comparison of all the […]

We promised once upon a time that we could compile a side-by-side comparison of all the white-label video platform providers. Well, somehow other fun things got in the way, and we never got around to it. But recently I found a market comparison of all the folks powering video management and delivery compiled by one such company, Endavo Media. We’ve never covered Endavo before but we connected on Twitter, where they’d posted a link to the comparison chart. As always, the company who created it comes off looking the best, but even so it’s nice to see quite so many of the players organized by feature sets in one place. (Update: Please see the excellent comments from competitors and customers correcting the chart.) Here’s the chart:

Update 2/19: Endavo apparently modified this chart from a Marketing Mechanics report without permission. Marketing Mechanics has provided us with an updated chart (please click through to download the PDF, as it’s way bigger than will fit on our page).

Endavo apparently has a complicated corporate history. As we’ve seen time and again, enterprise video was a Plan B (or C or D). From Endavo’s about page:

Endavo Media was originally founded and incorporated (CeriStar) in 1999 by a group of technology entrepreneurs led by former CEO of Iomega Corporation. In 2002, CeriStar acquired a non-operating public company and began operations as a public company in September 2002. The company changed its name to Endavo Media and Communications, Inc. in September 2004, to better reflect the company’s direction as a business. Funded through the public holding company through 2007, Endavo Media was sold to management by its parent company in early 2008 and is now a privately held company.

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  1. Liz,

    This is irresponsible journalism on your part. It’s one thing to report on a company and explain how they perceive themselves to be better than the rest, but to title this post “White-Label Video Shops, Compared” is irresponsible.

    1. Thanks for the feedback, but I think part of our job as curators is to point to information we find interesting, rather than recreate something from scratch every time. If you’ve found errors in their work, let me know, and I’ll annotate the post.

  2. The chart in this blog post is inaccurate. The Brightcove online video platform has always included features for Encoding/Transcoding, Storage, Syndication Policies, and Ad Support. Brightcove also supports Mobile. These are described in detail at http://www.brightcove.com/products/

    Josh Hawkins, Director of Corporate Communications, Brightcove Inc.

  3. Hi Liz,
    A few notable additions to this list that people should check out.

    Castfire (www.castfire.com)
    The Feedroom (www.feedroom.com)
    Twistage (www.twistage.com)
    Episodic (www.episodic.com


  4. I’d like to throw our hat in the ring as well – http://www.kaltura.com

    Kaltura provides an open source alternative to the proprietary solutions in the market.

    We offer custom video solutions for publishers, downloadable video packages for leading web platforms like WordPress, Drupal and MediaWiki, as well as an open framework for integrators and developers to build their own video applications.

  5. In addition to the features already checked for PermissionTV, we definitely offer storage, and a Live Stream solution. As a matter of fact, we’ve been very vocal about our weekly live stream that we use the PTV platform to produce, which can be watched each Thursday at 3pm EST at http://www.permissiontv.com/live

  6. Another category that could be listed in the Delivery section: adaptive bit rate technology.

    Ooyala, though not listed in the chart by Endavo, is one of a few companies to develop its own intelligent video delivery solution that does not require the end-user to download a plugin to watch video. Our adaptive technology ensures the viewer gets the best video experience possible, based on their computing resources. We also offer a very comprehensive feature set which includes transcoding, analytics, advertising, syndication, video delivery, content management, Interactive Video, an API suite, and many more features explained on our site at http://www.ooyala.com/backlot. Sign up for a Backlot account and try it for free.

    Alexa Lee, Ooyala

  7. HmmConvenient Monday, January 26, 2009

    I am echoing what others have said, the chart above has many errors it should not be used for any decision making.

  8. HmmConvenient Monday, January 26, 2009

    Sorry one addendum to my above post, Move Networks does have a customizable “player” (since their plugin is wrapped in a UI [ala ABC.com, Fox.com, etc.]).

    I was also under the impression that BrightCove would allow you to upload content for transcode/ encode as part of their services?

  9. It was a nice attempt but, as my fellow competitors point out, the list is incredibly incomplete. Fliqz offers robust, customized solutions at an unbeatable price (literally): http://www.fliqz.com/aspx/packages.aspx

    1. Thanks guys. I added a note to the post to make sure to look at the comments for your corrections and additions. Really appreciated.

  10. Marty roberts Monday, January 26, 2009


    The chart in this post does not accurately reflect the capabilities of thePlatform. thePlatform does support promotion/recommendations, ad support, live streaming, settlement, and use of P2P. Beyond the features in this chart, we find that customers also consider a number of other factors, including: the ability to scale, the versatility of an open system architecture that works with a wide ecosystem of partners, multi-platform support (mobile/PC/TV), and a proven track record of success.

    Marty, thePlatform

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