Summary:

– BBC Switch: The BBC’s youth-targeted Switch brand is launching an experimental interactive teen drama series to be shown on social networ…

imageBBC Switch: The BBC’s youth-targeted Switch brand is launching an experimental interactive teen drama series to be shown on social networking site Bebo, BBC2 and mobiles. The weekly series, called Proper Messy, is made by Liverpool-based Conker Media and will consist of six 90-second episodes starting on January 24. As part of an interactive trial, the Beeb is planning to send 5,000 teenagers SMS messages, images and videos as if they were sent from the show’s characters, with audience reaction will influencing future episodes. From NMA.

BT (NYSE: BT) Vision: Two years after its launch, Honda has become the first advertiser to launch its own VOD channel on BT’s IPTV service BT Vision. The Japanese car maker will have its own channel number and the company is in talks with education, finance and healthcare companies to create more like it. Virgin Media’s VOD TV service which last year launched Showcase, which shows advertisers’ branded content. Via NMA.

Museums go digital: It stops short of putting the nation’s cultural treasures online for all to see…but it’s a start: nine of the UK’s most famous museums including the British Museum and Natural History museum are collaborating on a project to combine their own online collections we are going to be brought together into one free, searchable archive. The National Museums Online Learning Project goes live next month, thanks to government funding, and will be used in school and adult learning via each of the museums’ websites.

Ten Alps: TV production company Ten Alps, founded by Bob Geldof, is expanding its online B2B operations with the launch of two video aggregators: Public TV and Business TV. Between them the channels will give access to 174 channels and thousands of videos and the plan is for customers to provide their own video to be distributed on a white label basis. The company is also launching five portals focusing on specific industries: transport and infrastructure; energy and environment; public sector; trade and education and innovation. The company will have spent £500,000 this financial year on online development. Release.

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