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Summary:

Nielsen today sent us its streaming video stats for December. There was nothing that immediately jumped out from the data, but if you dig a little, there’s a month-to-month increase in the number of streams being delivered while the number of unique viewers fell. Nielsen didn’t […]

Nielsen today sent us its streaming video stats for December. There was nothing that immediately jumped out from the data, but if you dig a little, there’s a month-to-month increase in the number of streams being delivered while the number of unique viewers fell.

Nielsen didn’t provide overall usage data (we’ve requested it), but if you add up the top 20 web brands for December, the number of streams is 7.87 billion and the number of unique viewers is 244 million. In November there were 7.82 billion streams and 254 million unique visitors.

Update: Nielsen got back to us, and it looks like the drop in uniques was only for the top 20 brands. Nielsen sent us the overall usage for December, and uniques were actually up to 124.6 million in December from 124.2 million in November:

nielsen_december_overall

Movers in the top 20 include Yahoo, which edged out Fox from the No. 2 spot by roughly 500,000 streams. Hulu dipped to 216 million streams and 6.6 million unique viewers, down from 220 million streams and 7.5 million uniques in November.

nielsen_dec_videocensus

ABC was an anomaly, serving up more streams to fewer people. The network did 117 million streams to 3.5 million uniques in December, up from just 69 million streams to 6 million uniques in November. Which seems a little odd to us.

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  1. I am sure ABC.com had more views but less viewers because they have the entire series of LOST episode, every season, every episode in HD. The LOST season premiere is in 3 days (Jan 21) so people, like me, were probably rewatching all of those old episodes (about 83 episodes)

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