Summary:

Ad spend will grow by just 1.2 percent per year by 2016 if ad agencies don’t get to grips with social networking, says a weighty new forecas…

Ad spend will grow by just 1.2 percent per year by 2016 if ad agencies don’t get to grips with social networking, says a weighty new forecast due out on Monday.

A glorious worst-case scenario – where “the consumer, empowered by social networks and

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