Comments on: First Look: Daylite Touch

By: iPhone App Roundup: Corporate Use

iPhone App Roundup: Corporate Use — Tue, 07 Apr 2009 16:35:00 +0000

[...] Marketcircle released this app last week. For more information about Daylite Touch, please read my First Look [...]

By: It’s the Dawn of a New Daylite

It’s the Dawn of a New Daylite — Wed, 01 Apr 2009 16:01:38 +0000

[...] written about Daylite Touch before — back in January. The big news is that Daylite Touch is now available in the Apple App [...]

By: Daylite Productivity Suite | M Group Daylite | M Group

Daylite Productivity Suite | M Group Daylite | M Group — Tue, 24 Mar 2009 16:11:53 +0000

[...] your Daylite information with you on the iPhone. I have written about Daylite Touch before here and here. When Daylite Touch launches, I will write a complete review of it on [...]

By: Scott

Scott — Sat, 14 Mar 2009 23:16:01 +0000

Rumor:
“The iPhone is likely to get a premium App Store if rumors from Wired are true…
They put the $20 price point as the barrier for entry into the new “velvet rope area” premium App Store.”

There you go.

By: Rich

Rich — Sat, 14 Mar 2009 15:38:50 +0000

“Nothing of value is ever free or $0.99″ That’s a very old-school mindset and I don’t know if it will serve you very well in the App Store. If it was a standalone, non-ad supported app, I could see your point. However, seeing as it requires a regular Daylite license, one could reasonably assume that you would use the app to drive sales of the desktop and server products to a new market.

Demand in the App Store has been shown to be highly elastic. By charging somewhere between $30 and $99 in the App Store, for an App that would require someone to buy another piece or two of software, you are probably limiting your realistic market exposure to persons who already own Daylite – a $30+ app is unlikely to prompt people to check out the regular program – they will simply dismiss it. At a $189 entry point for Daylite (and possibly more for the server) you have significant barriers to adoption on both sides of your equation.

Moreover, people who have already invested $189 per seat indicate here that they will not pay that much more for the iPhone app – so your conversion rate (already limited to the subset of Daylite users who also one an iPhone or iTouch) may not be very high. I suppose you could respond to that by just raising the price for those who are on the largely inelastic side of your customer base and will pay anything for the app, but that seems to drive your sales in the wrong direction.

If you make Daylite Touch or a lite version of it free, but unable to sync, send or share data until you upgrade or buy the desktop version of Daylite, you might find that it would hook users and drive your sales revenues far beyond what you would get from selling a relatively pricey app to a subset of your existing customer base.

By: AJ

AJ — Thu, 12 Mar 2009 18:36:41 +0000

@Jessica – I forgot to mention – it is a companion app that synchronizes over the air with the upcoming Daylite Server. It is not a standalone app. So you can get your data out so to speak. You can even schedule meetings from the phone while offline (you can’t even do that with Exchange, MobileMe or anything else!).

By: AJ

AJ — Thu, 12 Mar 2009 18:33:17 +0000

@Jessica – if we had to sell Daylite at $0.99 or even $29.99, we simply wouldn’t have built it. We simply can’t recoup the investment (exactly one year in development with a number of engineers) at those types of price points. If you don’t like the price (when we come out with it), you can always use Daylite with MobileMe via SyncServices (remember you pay Apple $99 per year for that). Nothing of value is ever free or $0.99.

By: Jessica

Jessica — Thu, 12 Mar 2009 17:19:20 +0000

I love working with Daylite and I’m never without my iPhone, but I’d rather switch to iCal or work with Entourage again than have to pay $99 to get an application on my phone. I already purchased Daylite, and the iPhone and my Mac, I think that Daylite should either include this application in the packaged deal or price it at 99 cents like the rest of the apps. I know I’d be telling all of my friends about it and fellow business owners and I can’t think of one of them who would be willing to pay $99 for something they can have that is slightly better than what’s already there. I can get Daylite on my iPhone, I just can’t get it to put the data I input onto my computer. I suppose I can just do that by hand. Sounds like a promising app…the price is far too high for me though!

By: Greg

Greg — Mon, 19 Jan 2009 22:59:05 +0000

I have been using Daylite since version one. Marketcircle has been great about adding features to this product over the years. I have saved thousands of hours on the email (DMI solution) integration alone. The Daylite Touch app might not be perfect right out of the gate and the price won’t be perfect either. One thing I do know is Marketcircle and AJ will continue to make this a great product, as they have done with Daylite. I wouldn’t wait to start using Daylite, the sooner you get set-up the sooner you will see major productivity benefits. Anyway, AJ has said it won’t be $99.00. So now you have no excuse.

By: AJ

AJ — Thu, 15 Jan 2009 17:42:58 +0000

Don’t worry gang – it will not be $99. We are still ironing out a few things.