2 Comments

Summary:

In the latest in a series of deals in the online-marketing space over the past two days, Theorem has acquired Webpencil, an interactive ad d…

In the latest in a series of deals in the online-marketing space over the past two days, Theorem has acquired Webpencil, an interactive ad design firm, for an undisclosed sum. N.J.-based Theorem offers campaign management and analytics services for search, display and email ads, and the addition of Webpencil gives the firm a creative arm with rich-media experience.

Las Vegas-based Webpencil’s client roster has included the Obama campaign and CareerBuilder, and founders David and Cheryl Rosowsky will remain with the company in their current roles. The other recent activity in online marketing includes new funding for Goodmail, Yodle, Go Internet Media and avVenta. Release.

  1. Ok, so, let me get this straight. A company no one has ever heard of just purchased another company that no one has ever heard of? This is good stuff — thanks for the heads up!

    Share
  2. Both companies may be small and under the radar, but the deal is one of a number of investments / acquisitions in the online advertising space within the span of two days. It's part of a trend that some of our readers might be interested in.

    You may not have heard of either company — but their clients, which include major brands like DoubleClick and CareerBuilder, clearly have.

    Share

Comments have been disabled for this post