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Summary:

There was so much NewTeeVee-related news coming out of CES yesterday that this item slipped under the radar. Mobile TV got a potentially big boost this week as the Open Mobile Video Coalition (OMVC) announced that a first wave of broadcasters has committed to launching mobile […]

There was so much NewTeeVee-related news coming out of CES yesterday that this item slipped under the radar. Mobile TV got a potentially big boost this week as the Open Mobile Video Coalition (OMVC) announced that a first wave of broadcasters has committed to launching mobile digital television services in 2009. Sixty-three stations in 22 U.S. cities (roughly 35 percent of U.S. households) say they will provide live, local and national over-the-air digital television to mobile devices.

The OMVC’s plan bypasses mobile carriers, instead using an ATSC broadcasting system that beams the signal directly to the device. As a result, the mobile TV service would be free and ad-supported, running the same commercials included with the broadcast. As The Associated Press points out, broadcasting via over-the-air signals could be more useful in an emergency, as heavy use wouldn’t clog cell networks.

But for the time being those signals will be falling on deaf devices. While LG showed off prototype phones at CES, and other consumer electronics companies such as Samsung have signed on to the project, there are no firm launch dates for handsets capable of receiving these transmissions.

Plus, cell carriers are like Glenn Close in Fatal Attaction — they’re not going to be ignored. AT&T and Verizon hawk phones that offer their own mobile TV solution through Qualcomm’s MediaFLO mobile TV technology, which will be expanding into 100 new markets this year. The OMVC says it’s in discussions with carriers, but no agreements are in place yet.

Twenty-five broadcasting groups are participating in the OMVC program, including network affiliates of ABC, CBS, NBC, FOX, and PBS. Markets where the service will roll out this year include New York, San Francisco, Chicago, Boston and Atlanta.

  1. Wow what a world we live in. Just as we are getting into the HD age, broadcasters now have to format their shows for HD and then also simulcast in a format fit for cell phone screen resolutions.

    I wish I used city transportation system, so I would have a time period in my day to use such a feature.

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  2. [...] in this space has already begun. At CES last month the Open Mobile Video Coalition (OMVC) announced that 63 stations in 22 U.S. cities committed to providing over-the-air digital television to mobile [...]

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  3. free mobile tv for ynu

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  4. [...] Free Mobile TV Coming to 22 Cities Posted by root 1 hour 22 minutes ago (http://newteevee.com) Half a billion mobile tv viewers by 2013 newteevee on february 10th 2009 at 2 23 pm permalink if your comment doesn 39 t show up immediately it may have gotten caught in idg technetwork middot powered by wordpress com Discuss  |  Bury |  News | Free Mobile TV Coming to 22 Cities [...]

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  5. [...] customers among device-makers wanting to add location to the mobile televisions that will use the Open Mobile Video Coalition’s standard for mobile TV, but that’s a young and small [...]

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  6. I would like to watch such a good program like this. Many thanks to the company which broadcast this for mobile phone viewers.

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