Summary:

Phorm’s CEO has appeared to refute a suggestion the on-ISP behavioural ad targeter may pay users to sign up to the service. NMA said Phorm “…

Phorm’s CEO has appeared to refute a suggestion the on-ISP behavioural ad targeter may pay users to sign up to the service. NMA said Phorm “is undertaking research to discover what kind of offers users would regard as valuable enough to sign up”. But Kent Ertugrul, in a briefing with Forrester analyst Nate Elliott, said: “It

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