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Summary:

SundaySky, an automated video services startup, announced this week that it has raised $8 million in a Series A round led by Carmel Ventures and Globespan Capital. SundaySky’s video platform creates a customized template for a company such as an e-commerce site to create videos. Once […]

SundaySky, an automated video services startup, announced this week that it has raised $8 million in a Series A round led by Carmel Ventures and Globespan Capital.

SundaySky’s video platform creates a customized template for a company such as an e-commerce site to create videos. Once the platform is plugged into the site, SundaySky can automatically and dynamically create a customized video for every page. For example, if site is selling laptops, SundaySky’s software scans the a particular product’s page and integrates an image of the laptop, the price, product info, review, etc. into a video clip. The result is professional-looking, clickable product sales video that will automatically update as elements to the page change, so if the camera goes on sale, the video immediately reflects the new price.

Here’s an example from the Israel e-commerce site p1000.co.il. It’s in Hebrew, but you can get the jist:

SundaySky has a team of animators and scriptwriters who create tailor-made videos for each site. Other target verticals for SundaySky include social networks and media publishers. Another player in the automatic video creation space is Animoto, which got into the commercial space last summer, but it does not automatically update a video based on information on the page.

Based in Tel Aviv, SundaySky has 25 employees and was angel funded prior to this first institutional round.

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  1. scott broomfield Monday, January 12, 2009

    Nice to see continued innovation in the clickable / interactive video space. Some of us are already doing the same thing, but it is nice to see how someone outs their one spin on it. Congrats to SundaySky on their funding

  2. Thoughts on TechAviv and Outbrain’s recent $12 million B round : Israel Innovation 2.0 Thursday, February 12, 2009

    [...] dynamic video production technology, Gilad de Vries of Carmel Ventures, which recently led SundaySky’s $8 million A round, talked about what he looks for when considering funding a company. It can be assumed that de Vries [...]

  3. remote control software Tuesday, September 22, 2009

    SundaySky’s software is a nice viral marketing feature for potential clients. The video clip above was immediately understandable and brief, giving the viewer just enough time to click on the image if it enticed them.

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