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Summary:

Apple announced today that it’s bringing some major changes to the iTunes Music Store. Most notable among the announcements is their shift to making its entire 10M-plus song library completely DRM-free. Prior to today, Apple’s iTunes Plus selection was fairly slim. Now, all songs from the […]

Apple announced today that it’s bringing some major changes to the iTunes Music Store. Most notable among the announcements is their shift to making its entire 10M-plus song library completely DRM-free.

Prior to today, Apple’s iTunes Plus selection was fairly slim. Now, all songs from the four major labels, as well as the plethora of independent labels, will be available by default as DRM-free iTunes Plus downloads. Previously purchased songs can be upgraded via iTunes’ “Upgrade My Library” option in the Music Store at 30 cents each, music videos for 60 cents, and entire albums for 30 percent of the original price (roughly $3 if it was purchased at $9.99). According to Apple, 8M songs are available in the iTunes Plus format now, with the remaining 2M-plus tracks to be converted by the year’s end.

With this upgade, also comes an eventual update to the pricing scheme to offer the the major labels “more flexibility.” Starting in April, songs will be available for either 69 cents, 99 cents, or $1.29. There was no clear indication on what would affect the prices, but during the keynote, Phil Schiller said that “most” songs would be available at the lowest tier. Apple stated that, despite the change in per-track pricing, most albums would remain at $9.99.

Lastly, Apple announced that the iTunes Music Store for the iPhone would be freed from its Wi-Fi chains. Previoulsy, accessing the store via a cellular data connection limited you to the Podcast section, however, as of today, the entire music store will be in your hands. As before, the prices on the iPhone will be the same as they are on your computer and all tracks purchased via the iPhone will be syncable back to your main iTunes library. Looks like there may have been some justification for the apparent cellular data outages AT&T experienced this morning on the East coast.

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  1. Rasmus Abrahamsen Tuesday, January 6, 2009

    I cannot find the “Upgrade my library” option. Can you tell me where it is?

  2. Really good news. DRM free for all iTunes music.
    I often used wondershare streaming Video Recorder to download DRM music,videos here.

    http://www.flash-on-tv.com/streaming-video-recorder.html#124

    Now it is no use for all music.

    How about DRM Videos, DRM movies, and DRM TV shows? When we get free DRM of them.

  3. The “upgrade my library” option is not easy to find. Fortunately there is an Apple KB article which has a link to exactly what you are looking for: http://support.apple.com/kb/HT1711

    Enjoy!

  4. Macworld 2009 Keynote Summary | TheAppleBlog Wednesday, January 7, 2009

    [...] The big news here is that Apple and the record labels have finally come to an agreement to make all music in the iTunes store DRM-free. Apple is already the #1 channel for music sales in North America, but this is a consumer-friendly strategy that I’m sure will only help the sales of music online. Get all the pricing info from Omar McFarlane’s overview of the iTunes update. [...]

  5. New iTunes Pricing and DRM Removal Questions | TheAppleBlog Wednesday, January 7, 2009

    [...] many users, I’m pleased that the labels are finally allowing Apple to sell music free of DRM copy protection. Given that the labels have allowed this for many other vendors (Amazon, Wal-Mart, Zune Store, [...]

  6. DRM Still Strong With Apple, Just Different – TheAppleBlog Tuesday, January 13, 2009

    [...] the removal of digital rights management (DRM) from the vast majority of iTunes track, a move announced and acted upon last week at the Macworld trade [...]

  7. Variable iTunes Pricing to Take Effect On April 7 Thursday, March 26, 2009

    [...] back in January, at Macworld 2009 (the last Apple Macworld, remember?), Apple announced a change in the pricing structure for iTunes [...]

  8. Second Post | Absurdeu Monday, March 30, 2009

    [...] back in January, at Macworld 2009 (the last Apple Macworld, remember?), Apple announced a change in the pricing structure for iTunes [...]

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