26 Comments

Summary:

One way to think about online video is to consider how big a chunk it takes out of our daily lives. The amount of time U.S. Internet users spend watching video is up an impressive 40 percent year over year. Watchers tuned in for 273.1 minutes […]

One way to think about online video is to consider how big a chunk it takes out of our daily lives. The amount of time U.S. Internet users spend watching video is up an impressive 40 percent year over year. Watchers tuned in for 273.1 minutes of online video in the month of November 2008, up from 195 minutes in November 2007, according to comScore.

comscorenovember08
That’s not the only measure that went up. The number of videos viewed increased 34 percent, to 12.7 billion videos, up from 9.5 billion last November. But the number of video viewers is not growing quite as fast; it was up 6 percent, to 146 million from 138 million. Still, that’s stayed fairly constant since last year at about three-quarters of total U.S. Internet users (which is not in itself a fast-growing category).

In terms of where we’re watching, YouTube is clearly at the top of the heap — accounting for 98 percent of Google’s 40.3 percent market share — but other players have shifted on and off the top 10. There’s Hulu, of course; it’s at No. 6. Turner Network also made its way onto the list, while Break and ABC.com dropped off.

Earlier, there was some kerfuffle over whether Hulu had seen a significant post-election drop in video traffic, though I think Chris did a good job demystifying how that was a matter of understanding comScore’s various metrics. Hulu had only a small drop if you look at the numbers specific to video streams.

comScore competitor Nielsen also recently released its November U.S. video stats, though most figures are smaller due to methodology differences over things like counting plays of embedded videos.

  1. [...] Americans spent a whopping 40 percent more time watching online videos over the course of the year, says NewTeeVee. Seventy seven percent of the U.S. internet audience watches online video — [...]

    Share
  2. [...] via Time Spent Watching Video Jumps 40% in One Year « NewTeeVee. [...]

    Share
  3. [...] Read the rest of this post Print all_things_di220:http://voices.allthingsd.com/20090106/time-spent-watching-video-jumps-40-percent-in-one-year/ SHARETHIS.addEntry({ title: “Time Spent Watching Video Jumps 40 Percent in One Year”, url: “http://voices.allthingsd.com/20090106/time-spent-watching-video-jumps-40-percent-in-one-year/” }); Sphere Comment Tagged: Internet, Liz Gannes, NewTeeVee, Voices, online video | permalink [...]

    Share
  4. [...] 2008 data just out from Comscore and reported by NewTeeVee and Broadstuff, amongst others, shows that in the US online video consumption was up 34% from Nov [...]

    Share
  5. [...] Time Spent Watching Video Jumps 40% in One Year « NewTeeVee – The amount of time U.S. Internet users spend watching video is up an impressive 40 percent year over year. [...]

    Share
  6. How much of it is watched on the TV?

    Share
  7. [...] Welcome to the ubiquitous  world of online video.  According to this NewTeeVee report, the amount of time U.S. Internet users spend watching video is up an impressive 40 percent year [...]

    Share
  8. Do the math. 40% growth means the average American’s online video watching has increased by about 90 seconds per day. Big deal.

    Share
  9. At its current rate of growth, online video viewing will surpass television viewing in 177 years.

    Share
    1. Ha! That’s another way to look at it. Just creeping along.

      Share
  10. [...] shaky business models found in digital media. But, at the same time, online video consumption is a strengthening reality that won’t be suppressed by tough economic times. So, if you’re involved in a [...]

    Share

Comments have been disabled for this post