7 Comments

Summary:

After a dip in October, the number of overall unique online video viewers rose again in November, according to Nielsen’s VideoCensus. The number of unique viewers during the month grew to 124 million from 120 million in October, putting November back on par with September. The […]

After a dip in October, the number of overall unique online video viewers rose again in November, according to Nielsen’s VideoCensus. The number of unique viewers during the month grew to 124 million from 120 million in October, putting November back on par with September. The total number of streams served increased to 9.5 billion from 8.89 billion in October.

nielsen_nov_overall2

Nielsen likes to warn against comparing month-to-month numbers because of tweaks they make to their methodology, but given how November’s unique viewer numbers were in line with September, it seems odd that October saw a dip, especially given the popularity of the election (and comedy videos surrounding the election).

nielsen_november

YouTube gained in both total number of streams and unique viewers from October to November. YouTube served up 5.56 billion streams in November, up from 5 billion, and its number of uniques grew to 84.5 million in November from 82.5 million the month before. Fox and Hulu each saw a mixed bag from month to month. Fox served fewer streams, dropping to 243.8 million in November from 244.2 million in October, but its number of uniques rose to 20 million from 18 million. Hulu, on the other hand, served up more video streams breaking 220 million in November, up from 206 million, but to fewer people, with its unique viewer count dropping to 7.5 million in from 9 million in October.

You’re subscribed! If you like, you can update your settings

  1. The Outlook for Video Startups in 2009 « NewTeeVee Thursday, January 8, 2009

    [...] models found in digital media. But, at the same time, online video consumption is a strengthening reality that won’t be suppressed by tough economic times. So, if you’re involved in a video [...]

  2. Nielsen: Streams Up, Uniques Down in December « NewTeeVee Friday, January 16, 2009

    [...] December, the number of streams is 7.87 billion and the number of unique viewers is 244 million. In November there were 7.82 billion streams and 254 million unique [...]

  3. FanTrust » Blog Archive » Nielsen Releases December Video Data [NewTeeVee] Tuesday, January 20, 2009

    [...] December, the number of streams is 7.87 billion and the number of unique viewers is 244 million. In November there were 7.82 billion streams and 254 million unique visitors. Update: Nielsen got back to us, [...]

  4. Nielsen: Streams Up, Uniques Down in December | Viral Video Maker Thursday, January 22, 2009

    [...] December, the number of streams is 7.87 billion and the number of unique viewers is 244 million. In November there were 7.82 billion streams and 254 million unique [...]

  5. Nielsen: Total Video Streams Top 10 Billion « NewTeeVee Thursday, February 26, 2009

    [...] only slight gains from November to December, Nielsen had YouTube kicking things up a notch, with 5.8 billion streams and 92 million [...]

  6. Commercials Now Is A Simple Answer To A Complex Problem « Online Ontime Wednesday, November 11, 2009

    [...] competitor Nielsen also recently released its November U.S. video stats, though most figures are smaller due to methodology differences over things like counting plays of [...]

  7. Commercials Now Is The Answer If You Own A Website Or Want to Be Found Online « You Do The Math Wednesday, November 11, 2009

    [...] competitor Nielsen also recently released its November U.S. video stats, though most figures are smaller due to methodology differences over things like counting plays of [...]

Comments have been disabled for this post