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Summary:

Most would agree that Time Warner overpaid when it bought social network Bebo back in March. Given the challenges faced by the company’s online businesses since then, among them declining ad sales and the difficulty of monetizing social networks, the $850 million price tag for Bebo […]

Most would agree that Time Warner overpaid when it bought social network Bebo back in March. Given the challenges faced by the company’s online businesses since then, among them declining ad sales and the difficulty of monetizing social networks, the $850 million price tag for Bebo has come to look even more expensive. And now it appears that Time Warner is having second thoughts. CEO Jeff Bewkes told The Wall Street Journal that:

“I don’t want to rule [acquisitions] out, but they have been the cause of most of the value destruction in media companies, and that certainly has been the cause for a lot of value destruction at our company.”

Bewkes made similar noises earlier at the UBS conference blaming value destruction on some executives.

To be fair, Bebo wasn’t the only expensive acquisition. Time Warner has spent nearly a billion dollars to build AOL’s Platform A advertising business, which continues to struggle. No wonder Bewkes is saying no to any more deals for now! That means one less buyer for all the startups that were looking to flip.

Update: It doesn’t seem like he is sour on AOL as a whole and feels that there is value in the content part of the AOL business. I am pretty sure he is taking a hard look at the AOL content business and figuring out creative ways to keep that growing, as this report from PaidContent suggests.

Photo courtesy of Gaetan Lee via Flickr.

  1. Thats not surprising. I dont believe even Microsoft’s valuation of facebook is going to hold up. The go go days of free credit are over. It will be startups in the real sense … that will survive. Remember Google’s early days … two men in a garage. We’ll see a lot more of that. Here’s something that helps me keep my job. http://www.8hours.com

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  2. Social networking is a feature, not a product. That’s why no one is making any money on it.

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  3. Dude, what do you mean social networks don’t make any money? YOu have no idea how much money facebook and myspace are making! The ads deals they have are huge!

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  4. Om,
    I know you are a baseball fan and I view these acquisitions like ballplayers. AOL to me is like a middle market team (I am thinking, Toronto) over paying for a ball player. Bebo is like the 100 million dollar contract to Vernon Wells. (maybe it’s more like the Angels with Gary Matthews Jr. BLECH)

    I think everyone who knew anything knew immediately that the Bebo purchase was bad. Again its like baseball, you don’t pay for the middle pool of players, ONLY pay for the top. TW could have waited oops.

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  5. OM:

    One more from AOL that comes to mind – Truveo (video search) – jogging my memory here – but I think it was $1 Billion plus performance payouts.

    Suggestion – Here is a topic to take apart in a new series of commentaries – how about you compile all of the AOL acquistions – and call out the facts (please keep the NYT and WSJ references out of it). It has been done before – but in pieces – and forgotten. So a refresher with facts might be a good digest, and of course entertaining (the real value!). Many more dogs in that pound to pick on – Yahoo, etc.

    Here is a suggestion for the Series Title (taking a hint here from the honest Mr. Bewkes) – “New Media Paradox – Value Destruction by Acquisition”.

    Damn Blogs are getting pathetic these days – I even unplugged my feed reader in my outlook. A GigaOM Genre twist might be the lime in the cocktail! But thats no gurantee I wont bring out the funny stick and beat up your commentaries every so often :-)

    What says the Malik (Boss)?

    Happy Holidays -

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  6. Birch is loving he got out when he did.

    Happy Holidays Om.

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  7. @G that is a pretty good idea. Let me noodle on that one :-)

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  8. Ok, so why would most agree they paid too much for Bebo?

    The best analysis of social network acquisition prices was this excellent work by Michael Arrington
    http://www.techcrunch.com/2008/06/23/modeling-the-real-market-value-of-social-networks/

    Sure, revenues are expected to take a hit in many markets, but look at the numbers.

    Based upon the Bebo valuation, and advertising reach in key territories, Facebook would be worth $2,461M

    That is a lower figure than I have typically seen quoted in recent months, such as when looking at the real value of the Twitter purchase offering.

    Thus this puts Bebo right on the money, or even a little cheap at the price.

    I am sure there are still people who would be very happy to buy a piece of facebook at a $2,461M valuation.

    Thus the biggest problem for Time Warner is not how much they paid, but what Mike highlighted at the end of the article – “execution” or even to be in a position to execute effectively.

    Also don’t forget that Bebo has a totally different footprint compared to other social networks – heavily UK and Ireland.That is a different ad market with different decline and recovery possibilities. A blessing and a curse, but a fair method of hedging bets in a global marketplace that is suffering.

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  9. @G: re: “Truveo — I think it was $1 Billion plus performance payouts”… srsly? please cite your refs on that one. all articles i’ve seen don’t disclose a #, except this one that says it was “biggest since $435M Advertising.com deal”:
    http://tinyurl.com/9g88nx

    i wouldn’t be surprised that it was over $100M, but unless the earnouts were massive i can’t see it being anywhere close to $1B. (on the other hand, if i’m wrong then i’m hitting Tim up for sushi next time i play disc with him ;)

    clearly Bebo got a great number out of AOL, but it is almost laughable that TWX is the one saying so… that has got to be the absolute definition of Kettle, Black.

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