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Summary:

Videos from Warner Music recording artists (Madonna, Metallica) are being removed from YouTube because of a breakdown in licensing negotiations between the two sides. There’s been some he said/she said as to who is at fault, with both sides issuing statements. AllThingsD reports that both sides […]

Videos from Warner Music recording artists (Madonna, Metallica) are being removed from YouTube because of a breakdown in licensing negotiations between the two sides.

There’s been some he said/she said as to who is at fault, with both sides issuing statements. AllThingsD reports that both sides were close to a deal when Warner changed the terms, and in response Google made the decision to pull Warner music videos. According to The New York Times, the deal between YouTube and Warner expired many months ago (YouTube’s deals with other major music labels including Sony, Universal and EMI will be expiring soon). Of course, this is all probably a ploy, as one side tries to wring better terms out of the other (see NBC v. Apple), and neither side appears to be in any rush to yank the content, as Madonna and Metallica‘s YouTube channels are still up.

The Times also notes that Warner reported $639 million in digital revenue for the fiscal year that ended in September and less than 1 percent of that was from YouTube’s ads and fees, which would be less than $6.39 million. Earlier this week, Universal Music said that it was making “tens of millions” in revenue from YouTube.

Obviously it’s in YouTube’s best interest to keep music videos on the site. Six of the top 10 videos of all time on YouTube are music videos, and just days ago YouTube launched a special music section on the site to make it easier for people to find videos and music-related content. And it’s in the labels’ best interest to keep their videos up on YouTube, as it has become a defacto MTV for an entire generation, and it could become honest-to-gosh music television as more set-top boxes become YouTube-enabled (and stream in 720p to the TV).

And sure, people could just Google their favorite music video, but YouTube now accounts for 25 percent of all Google searches. Why scatter those people around the web when you could concentrate them on one site and ideally increase the total number of videos played?

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  1. Madonna is being taken off youtube? It IS Christmas!
    It’s a shame that Led Zeppelin’s stuff is being taken off, though. That’s actually stuff I listen to often, but the “official” page for Zep is still up.

  2. The fact of the matter is Warner, Universal, and the rest of the partners see greater value in building there own media platform,
    This would make more sense than just purley relying on youtube traffic.

    Youtube is good if you want to promote your trailers for your own web offering etc.. but it YT is not some kind of ad cash cow, I think the media companies have realised that the google ad magic is an ellusion.

    Universal claim 10’s of millions in profits, but I think this is youtubes way of setteling out of court.

    Stinks of “Diffusion” to me.

  3. YouTube bringt UMG 100 Mio. Dollar | myoon Monday, December 22, 2008

    [...] NewTeeVee, CNET, New York TimesBilder via flickr von thms [...]

  4. YouTube, Music Labels: Stop Crying Over Spilt Milk Monday, December 22, 2008

    [...] Malik | Monday, December 22, 2008 | 9:59 PM PT | 0 comments Amazing! I have been watching the spat between Google’s YouTube and Warner Music Group play out in the media — both online and [...]

  5. I am looking into alternatives for my videos on Youtube, a friend recommended me http://www.tribeofnoise.com
    they have all this original, globally collected music by fabulous musicians who choose to share their music using a creative commons license. You can totally add it onto your videos (once you remove the warner’s music) – you can even use the music legally in commercials, etc. The musicians put it out there in the hopes of getting way more exposure and getting heard by more people. If you use it anywhere, you just have to acknowledge the musician. You get new sounds, the musicians get heard, win-win.

    If you are looking for music just like I do, this is a good one!

  6. Warner Music Group asks YouTube to remove all their videos @ Unreality Music Tuesday, December 23, 2008

    [...] NewTeeVee, reinforcing the fact that YouTube’s dominance in the online video market make them the company to stay in bed with: And sure, people could just Google their favorite music video, but YouTube now accounts for 25 [...]

  7. See this interesting view about the Music Industry in 10 years:

    http://disruptionmatters.com/2008/12/23/music-2019/

    Labels want to make the same kind of money they made selling expensive CDs. No way!

  8. Labels Looking to Hook Up With Hulu? « NewTeeVee Monday, December 29, 2008

    [...] Looking to Hook Up With Hulu? A week after Warner Music and YouTube got into a public spat resulting in Warner music videos being pulled from the site, The Financial Times is reporting that [...]

  9. Vid-Biz: Hulu, Cuban, College Football « NewTeeVee Monday, December 29, 2008

    [...] Warner Music Acts Upset Over YouTube Yanking; Amanda Palmer, an artist signed to a Warner subsidiary, says Warner has no bargaining power and even if it did get more money from YouTube, it’s unlikely she’d see any of it. (Techdirt) See our previous coverage. [...]

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