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Summary:

Greening product lines and reducing carbon footprints is clearly a point of pride for tech companies — so much so that it’s got Dell’s competitive juices flowing. In the wake of Apple’s claims that its latest Macbook is the world’s greenest notebook, Dell decided to do […]

Greening product lines and reducing carbon footprints is clearly a point of pride for tech companies — so much so that it’s got Dell’s competitive juices flowing. In the wake of Apple’s claims that its latest Macbook is the world’s greenest notebook, Dell decided to do an Apple smackdown on its blog this morning. “Apple hasn’t stated any goals, just made claims, which as far as we can tell, are not accurate,” writes Dell V-P of Communities & Conversations (nice title) Bob Pearson.

Ooh, harsh. Pearson says that the blog post is a reaction to the fact that some of the Dell folks were “surprised and perplexed” after seeing Apple’s new green laptop ad and decided they wanted to have a discussion about “the real meaning of being green.” Apple is skipping important green actions and goals, he writes — such as offering free recycling for consumers or making its operations carbon neutral, both things Dell has done — and instead touting green ads. In his own words:

We don’t recall Apple joining the conversation about the environment, either via key conferences or the blogosphere or via reporter meetings…Don’t skip this step and go right to ads that may not even be truthful…We wish Apple would be more bold in making a difference rather than making ads. If they do both, then fantastic, run all the ads you want.

  1. It’s a shame that Bob didn’t do his homework before bashing Apple. Apple offers free recycling for consumers and is working on reducing its carbon footprint, too… pretty transparently, too, I might add. Bob — or anyone else wanting to learn more — might want to follow the links found in the following post:

    http://www.tuaw.com/2008/12/20/translation-from-pr-speak-to-english-of-dells-bob-pearson-about/

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  2. [...] Fehrenbacher No Comments Posted December 30th, 2008 at 8:20 am in Carbon Markets,Energy Dell recently made it clear in a blog post that it thinks rival Apple’s green laptop claims have a lot of holes. Well, the Texas-based [...]

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  3. [...] Carbon Neutral Goal Is a Mere Fraction of Emissions for Its Products Dell recently made it clear in a blog post that it thinks rival Apple’s green laptop claims have a lot of holes. Well, the Texas-based [...]

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  4. [...] claims about having “the world’s greenest family of notebooks” — first in a smackdown blog post on its company blog, and now with a complaint filed with the advertising industry’s self-regulator, or forum for [...]

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  5. [...] claims about having “the world’s greenest family of notebooks” — first in a smackdown post on its company blog, and now with a complaint filed with the advertising industry’s self-regulator, a forum for [...]

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  6. [...] Apple’s claims that it had “the world’s greenest family of notebooks” — first in a smackdown post on its company blog, and later with a complaint filed with the advertising industry’s self-regulator, the National [...]

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  7. [...] Apple’s claims that it had “the world’s greenest family of notebooks” — first in a smackdown post on its company blog and later with a complaint filed with the advertising industry’s self-regulator, the National [...]

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