3 Comments

Summary:

With the econo-pocalypse in full swing and unlikely to get better anytime soon, DisplaySearch predicts in its revised “Q4 ’08 Quarterly Global TV Shipment and Forecast Report” that LCD TV revenues will fall year-on-year for the first time since those flat-panel sets were introduced in 2000, […]

With the econo-pocalypse in full swing and unlikely to get better anytime soon, DisplaySearch predicts in its revised “Q4 ’08 Quarterly Global TV Shipment and Forecast Report” that LCD TV revenues will fall year-on-year for the first time since those flat-panel sets were introduced in 2000, and that 2009 will be the toughest year yet for the TV industry and supply chain (hat tip to CE Pro).

What will drag the market down? (And don’t just say “the economy.”) Falling TV prices along with reduction in shipment growth for both LCD and plasma TVs. DisplaySearch projects that global TV shipments in 2009 will fall to 205.3 million units from 206.4 million units in 2008. LCD TV revenues are forecast to plummet 16 percent year over year to $64 billion in 2009, and total TV revenues will drop 18 percent year over year to $88 billion.

displaysearch1

The market’s already starting to feel the pinch right now. A recent Nielsen report said that 23.3 percent of U.S. homes owned an HDTV, but that number won’t be jumping up this quarter. An NPD Group survey found that one-third of people who were considering buying an HDTV could no longer afford one. And earlier this month, DisplaySearch had predicted a 1-2 percent decline in sales during the fourth quarter of this year.

You're subscribed! If you like, you can update your settings

  1. [...] projections that sales of flat panel sets will be off this quarter and 2009 is expected to be the toughest year yet for TV [...]

    Share
  2. [...] for Sony, 2009 isn’t projected to be any better. In December, DisplaySearch predicted that this year LCD TV revenues would fall year-on-year for the first time since they were [...]

    Share
  3. You made some good points there. I did a search on the topic and found most people will agree with your points.

    Share

Comments have been disabled for this post