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Summary:

Good news for Netflix and Hulu — new data from Ipsos MediaCT shows that people are more interested in streaming longer-form content like movies and TV shows than downloading it. The Ipsos research found that for U.S. Internet users 12 years and older, 17 percent had […]

Good news for Netflix and Hulu — new data from Ipsos MediaCT shows that people are more interested in streaming longer-form content like movies and TV shows than downloading it. The Ipsos research found that for U.S. Internet users 12 years and older, 17 percent had streamed a movie and 25 percent had streamed a TV show in the past 30 days vs. 11 percent who downloaded a movie and 11 percent who had downloaded a TV show during the same time frame.

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When it comes to purchasing, the ability to “own” downloaded content and move it between devices is being trumped by concerns over storage and high prices, as digital downloads often cost just as much as DVDs. Given the choice, Ipsos found that 59 percent of respondents would just prefer to have a physical copy. This desire to cling to shiny discs was echoed in a Deloitte study issued last night, which found most people were still interested in buying physical media. Ipsos suggested studios lower the price of movie downloads as incentive for more people to try them out. Cheapskates everywhere agreed.

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We’re still on team streaming’s side. Who needs to own anything when we could have it all on tap in a magical video cloud? Based on Ipsos’ research, Netflix is on the right path with its subscription streaming service. The research found that people would pony up $5-10 a month for unlimited video streaming service.

  1. While downloading often gets defined as for-pay, as you know, that’s just one application. Podcasting is a great way to achieve time and place shifting with free, legitimate content. Just check out the top 2008 podcasts and you’ll find high quality, free ad-supported (in some cases) content from major media to protail. http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewCustomPage?name=pageiTunes2008_Podcasts. So while the for-pay downloads have been giving way to streaming, podcasting is a great alternative to check out.

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  2. I hit upon similar findings. After having attended The Conversation and the International Film Festival Summit, as well as having read numerous articles and taking part in numerous discussions, I’ve been thinking about what 2009 might bring in terms of film distribution and consumption. Here’s a quick and dirty download of my thoughts as we head into the new year:

    http://www.cinevegas.com/blog/?p=749

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