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Summary:

Word is everywhere that Steve Jobs is not going to make one of his famous keynote addresses at MacWorld in a few weeks.  Speculation has run rampart covering the spectrum of supposed reasons for Jobsy’s absence citing his health to his imminent retirement. We have a […]

jobs-and-airWord is everywhere that Steve Jobs is not going to make one of his famous keynote addresses at MacWorld in a few weeks.  Speculation has run rampart covering the spectrum of supposed reasons for Jobsy’s absence citing his health to his imminent retirement.

We have a simpler take on this news and it’s nothing sinister.  We’ve been calling for an Apple netbook for a year and we believe that this call has not fallen on deaf ears in Cupertino.  We believe that netbooks have become such a big player in the notebook market that Apple realized they simply must produce one of the smaller netbook devices.  Sure it will be patently Apple, cool design and a bit more expensive than other netbooks but they can’t ignore this market any longer.

Jobs made it clear he couldn’t do the netbook thing so we think others at Apple told him they had to do it.  Jobs stuck to his guns saying no to the nascent netbook market so he’s out.  Tossed to the curb.  Hanging out behind the Moscone Center.   It’s sad to see him go this way but let’s face it, netbooks are everything.  Just spin around the web and you have to agree.

NOTE: the opinions of this writer do not necessarily represent those of anyone with half a brain.

  1. In other news, Apple announces the return of the Newton…

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  2. It will be interesting to see what they will unveil. A traditional netbook would be boring, since you can already install OSX on dozens of netbooks. They could be original by using the touchpads in the new macbooks. I just don’t think Apple would settle for less than a full size keyboard, so I think if they were to make a netbook it would look like the Dell mini 12(again, boring).

    I’m betting on a MID type device with the Atom Z proc.

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  3. yea, i’m pretty curious to see what they offer too!

    who knows, if its priced in my netbook sweetspot ($400 to $550) range, i’d consider picking it up and throw vista on it too. :P

    i’d personally like to see a touchscreen version; so far i’m loving my touchscreen kit on my msi wind. :)

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  4. James,

    You’ve been reading my totally unbiased and completely without-proof ravings that I’ve posited here and elsewhere!

    ;)

    Still, it would not surprise me in the least to find that Jobs had thrown a wobbly and refused to play nicely if others second-guessed His Smugness and produced a device (say, a netbook) without his interference – uh, consent…

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  5. Did Jobs say Apple couldn’t do a netbook, or they couldn’t do a decent $500 netbook? Perhaps a $700-$800 Apple iNetbook is in the works?

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  6. Hmmm, is it April 1st already ? :-)

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  7. So wait, I’m confused… it sounds to me like you’re suggesting that (although they’ll cite “health” as a reason for his “retirement”) they’re ousting Jobs (AGAIN!?) because of his refusal to do a Netbook?

    Wow. Now that’s a rumor!

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  8. While it’s plausible that Apple could fire Steve Jobs again, I don’t consider it likely. Maybe he’s just tired of doing these things. It’s possible that he’s finally grooming a replacement. Maybe in the current economic climate, Apple doesn’t consider the Macworld tradeshow worthy of it’s time and attention anymore. There are plenty of reasons why Steve Jobs won’t give the keynote that don’t involve his health or imminent second firing. We all know Steve Jobs is a visionary. He took a lot of flack for taking the floppy drive away on the iMac, but how many of us can buy a new computer with a floppy drive anymore? I figure his refusal to do a netbook might be part of his vision. Maybe in a year everyone will be using netbooks, or maybe they’ll just be a passing fad.

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  9. > Maybe in a year everyone will be using
    > netbooks, or maybe they’ll just be a passing fad.

    I think they are definitely somewhat of a fad on certain websites ;) Maybe I am hanging out at the wrong coffee places, but it’s very rare that I see a netbook (usually it’s my own HP 2133).

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  10. james, if you are correct and an apple netbook comes out at macworld i will tell everyone i heard it here first. i love the mac os as ive tried it at the bestbuy B&M on multiple occassions. unfortunately due to the high price tag ive never been able to afford a mac. with the introduction of this netbook i will most definitely get a one. heck, im still enjoying my eee 701. right now im shouting from the mountaintops I CANT WAIT FOR THE apple NETBOOK!!!

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