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	<title>Comments on: Jaxtr Launches Free Calling Service. Why?</title>
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	<link>http://gigaom.com/2008/12/16/jaxtr-launches-free-calling-service-why/</link>
	<description>Trusted Insights and Conversations on the Next Wave of Technology</description>
	<lastBuildDate>Thu, 26 Nov 2009 19:44:08 +0000</lastBuildDate>
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		<title>By: André</title>
		<link>http://gigaom.com/2008/12/16/jaxtr-launches-free-calling-service-why/#comment-938697</link>
		<dc:creator>André</dc:creator>
		<pubDate>Mon, 20 Apr 2009 10:09:30 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/?p=32533#comment-938697</guid>
		<description>&lt;p&gt;I am a Rebtel customer since 2 years. I guess I am not the atypical customer as in I use the free calling a lot (where else apart from now Jaxtr do you get mobiles all over the world for free?) In Europe and South America calling mobiles internationally without the means of Rebtel  is very expensive unlike in the US. You cannot get by by using calling cards since the rates will always be expensive as the called persons telco receives some nice revenue for receiving the call.&lt;/p&gt;

&lt;p&gt;However I use the free service as well as the paid service. Why? When calling a mobile and someone who understands Rebtel I ask the person to call me back to save anything from 10 cent per minute to USD 2 per minute. If only calling a land line I figure what the heck I can pay one or two cents per minute for a long distance call so I only use the local number and do not ask the friend for callback.... I talk a lot and spend money with Rebtel. I have a lot of expat friends who also use Rebtel and their friends etc.. My guess is that Rebtel is doing quite well.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>I am a Rebtel customer since 2 years. I guess I am not the atypical customer as in I use the free calling a lot (where else apart from now Jaxtr do you get mobiles all over the world for free?) In Europe and South America calling mobiles internationally without the means of Rebtel  is very expensive unlike in the US. You cannot get by by using calling cards since the rates will always be expensive as the called persons telco receives some nice revenue for receiving the call.</p>

<p>However I use the free service as well as the paid service. Why? When calling a mobile and someone who understands Rebtel I ask the person to call me back to save anything from 10 cent per minute to USD 2 per minute. If only calling a land line I figure what the heck I can pay one or two cents per minute for a long distance call so I only use the local number and do not ask the friend for callback&#8230;. I talk a lot and spend money with Rebtel. I have a lot of expat friends who also use Rebtel and their friends etc.. My guess is that Rebtel is doing quite well.</p>]]></content:encoded>
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		<title>By: Jon</title>
		<link>http://gigaom.com/2008/12/16/jaxtr-launches-free-calling-service-why/#comment-931938</link>
		<dc:creator>Jon</dc:creator>
		<pubDate>Tue, 17 Mar 2009 16:03:39 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/?p=32533#comment-931938</guid>
		<description>&lt;p&gt;I agree with the author and most of these &quot;anti-free&quot; comments in this blog. A company can&#039;t possibly offer consumers quality product for free and be financially viable long term. Google taught us that - right?&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>I agree with the author and most of these &#8220;anti-free&#8221; comments in this blog. A company can&#8217;t possibly offer consumers quality product for free and be financially viable long term. Google taught us that &#8211; right?</p>]]></content:encoded>
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		<title>By: Adonis</title>
		<link>http://gigaom.com/2008/12/16/jaxtr-launches-free-calling-service-why/#comment-927906</link>
		<dc:creator>Adonis</dc:creator>
		<pubDate>Thu, 19 Feb 2009 05:47:59 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/?p=32533#comment-927906</guid>
		<description>&lt;p&gt;I want 2 make free calls, how will i do it&lt;/p&gt;
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		<content:encoded><![CDATA[<p>I want 2 make free calls, how will i do it</p>]]></content:encoded>
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		<title>By: Does Jaxtr have a free calling death wish? &#124; IT News @ IKARUS ITIS CORP</title>
		<link>http://gigaom.com/2008/12/16/jaxtr-launches-free-calling-service-why/#comment-921521</link>
		<dc:creator>Does Jaxtr have a free calling death wish? &#124; IT News @ IKARUS ITIS CORP</dc:creator>
		<pubDate>Tue, 13 Jan 2009 03:18:30 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/?p=32533#comment-921521</guid>
		<description>&lt;p&gt;[...] more: - Om Malik reports on this suicidal VoIP business [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] more: &#8211; Om Malik reports on this suicidal VoIP business [...]</p>]]></content:encoded>
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	<item>
		<title>By: VoIP: Dead or Alive?</title>
		<link>http://gigaom.com/2008/12/16/jaxtr-launches-free-calling-service-why/#comment-920098</link>
		<dc:creator>VoIP: Dead or Alive?</dc:creator>
		<pubDate>Fri, 02 Jan 2009 03:00:57 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/?p=32533#comment-920098</guid>
		<description>&lt;p&gt;[...] that the VoIP landscape is littered with carcasses of companies that represented mediocrity and marginal ideas. While there is some hope on the horizon, but again we have been fooled [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] that the VoIP landscape is littered with carcasses of companies that represented mediocrity and marginal ideas. While there is some hope on the horizon, but again we have been fooled [...]</p>]]></content:encoded>
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		<title>By: 2008: The Year that VoIP died &#8212; Alec Saunders SquawkBox</title>
		<link>http://gigaom.com/2008/12/16/jaxtr-launches-free-calling-service-why/#comment-919910</link>
		<dc:creator>2008: The Year that VoIP died &#8212; Alec Saunders SquawkBox</dc:creator>
		<pubDate>Tue, 30 Dec 2008 23:06:42 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/?p=32533#comment-919910</guid>
		<description>&lt;p&gt;[...] at light speed.  Bye bye TalkPlus, Jangl, and so many more.  And suddenly, late in the year, Jaxtr lurched back from the dead with another free calling [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] at light speed.  Bye bye TalkPlus, Jangl, and so many more.  And suddenly, late in the year, Jaxtr lurched back from the dead with another free calling [...]</p>]]></content:encoded>
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		<title>By: Alan Paton</title>
		<link>http://gigaom.com/2008/12/16/jaxtr-launches-free-calling-service-why/#comment-918708</link>
		<dc:creator>Alan Paton</dc:creator>
		<pubDate>Sat, 20 Dec 2008 07:57:41 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/?p=32533#comment-918708</guid>
		<description>&lt;p&gt;Free is a very dubious/high-risk business strategy and advertising if it works might be too late coming to the rescue. But low cost as a business model even for relatively small operations is alive and well. Take for example the hundreds (yes hundreds) of fixed line alternative calling services in the competitive UK market and many have been around a long time (according to statistics published by the UK regulator). For a line up of international alternative mobile calling including jaxtr see www.lowcostmob.com&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Free is a very dubious/high-risk business strategy and advertising if it works might be too late coming to the rescue. But low cost as a business model even for relatively small operations is alive and well. Take for example the hundreds (yes hundreds) of fixed line alternative calling services in the competitive UK market and many have been around a long time (according to statistics published by the UK regulator). For a line up of international alternative mobile calling including jaxtr see <a href="http://www.lowcostmob.com" rel="nofollow">http://www.lowcostmob.com</a></p>]]></content:encoded>
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		<title>By: Sukanta Ganguly</title>
		<link>http://gigaom.com/2008/12/16/jaxtr-launches-free-calling-service-why/#comment-918686</link>
		<dc:creator>Sukanta Ganguly</dc:creator>
		<pubDate>Fri, 19 Dec 2008 22:54:00 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/?p=32533#comment-918686</guid>
		<description>&lt;p&gt;PhoneGnome Dude (Since I don&#039;t know your name),
   I am extremely glad to see such a realistic post from another struggling (but making lemonade out of lemon) business person. Things are quite tough as it is with this business and then the ailing economy (kinda a double whammy).
  Hope you guys do well mate.&lt;/p&gt;

&lt;p&gt;Regards
SG&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>PhoneGnome Dude (Since I don&#8217;t know your name),
   I am extremely glad to see such a realistic post from another struggling (but making lemonade out of lemon) business person. Things are quite tough as it is with this business and then the ailing economy (kinda a double whammy).
  Hope you guys do well mate.</p>

<p>Regards
SG</p>]]></content:encoded>
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		<title>By: Does Jaxtr have a free calling death wish? &#124; Voip Blog</title>
		<link>http://gigaom.com/2008/12/16/jaxtr-launches-free-calling-service-why/#comment-918639</link>
		<dc:creator>Does Jaxtr have a free calling death wish? &#124; Voip Blog</dc:creator>
		<pubDate>Fri, 19 Dec 2008 17:16:53 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/?p=32533#comment-918639</guid>
		<description>&lt;p&gt;[...] more: - Om Malik reports on this suicidal VoIP business [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] more: &#8211; Om Malik reports on this suicidal VoIP business [...]</p>]]></content:encoded>
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		<title>By: mrblogdotorg</title>
		<link>http://gigaom.com/2008/12/16/jaxtr-launches-free-calling-service-why/#comment-918578</link>
		<dc:creator>mrblogdotorg</dc:creator>
		<pubDate>Fri, 19 Dec 2008 06:19:58 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/?p=32533#comment-918578</guid>
		<description>&lt;p&gt;Like any service business, it comes down to customer acquisition costs and lifetime value. Low margins play into this -- and you can&#039;t get much lower margin than phone minutes. There are other higher margin telephony services that can be offered, but minutes are the popular one, so you almost have to offer it as a loss-leader, if nothing else.&lt;/p&gt;

&lt;p&gt;There is another little VOIP company that is still quietly growing, that isn&#039;t mention above: PhoneGnome. We use the &quot;free&quot; calls as our marketing costs.  We don&#039;t spend any other marketing money, so that&#039;s probably one reason why we didn&#039;t get mentioned here. This makes our customer acquisition costs very very low. Even paid minutes are almost like free - it&#039;s almost like a community service - but customers demand an integrated/branded option, so you&#039;re compelled to offer minutes to attract and retain customers in hopes that they will subscribe to more profitable services. As I said, it&#039;s almost like a loss-leader to improve customer acquisition costs - but it&#039;s at the expense of lifetime value due to the poor margins. So not only do customers have to convert to paid minutes, you better hope enough convert to paid higher margin services too. Even if a large percentage convert to paid minutes, there&#039;s still just not enough lifetime value in these customers to make it a viable business.  So PhoneGnome&#039;s answer for now is slower growth, extremely low marketing expenses, and then leveraging the platform for white-label and other services in addition to using the free service to build brand and attract customers. As a result we&#039;re not burning through cash - but we&#039;re also not high on the web 2.0 buzz list.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Like any service business, it comes down to customer acquisition costs and lifetime value. Low margins play into this &#8212; and you can&#8217;t get much lower margin than phone minutes. There are other higher margin telephony services that can be offered, but minutes are the popular one, so you almost have to offer it as a loss-leader, if nothing else.</p>

<p>There is another little VOIP company that is still quietly growing, that isn&#8217;t mention above: PhoneGnome. We use the &#8220;free&#8221; calls as our marketing costs.  We don&#8217;t spend any other marketing money, so that&#8217;s probably one reason why we didn&#8217;t get mentioned here. This makes our customer acquisition costs very very low. Even paid minutes are almost like free &#8211; it&#8217;s almost like a community service &#8211; but customers demand an integrated/branded option, so you&#8217;re compelled to offer minutes to attract and retain customers in hopes that they will subscribe to more profitable services. As I said, it&#8217;s almost like a loss-leader to improve customer acquisition costs &#8211; but it&#8217;s at the expense of lifetime value due to the poor margins. So not only do customers have to convert to paid minutes, you better hope enough convert to paid higher margin services too. Even if a large percentage convert to paid minutes, there&#8217;s still just not enough lifetime value in these customers to make it a viable business.  So PhoneGnome&#8217;s answer for now is slower growth, extremely low marketing expenses, and then leveraging the platform for white-label and other services in addition to using the free service to build brand and attract customers. As a result we&#8217;re not burning through cash &#8211; but we&#8217;re also not high on the web 2.0 buzz list.</p>]]></content:encoded>
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		<title>By: Sukanta Ganguly</title>
		<link>http://gigaom.com/2008/12/16/jaxtr-launches-free-calling-service-why/#comment-918470</link>
		<dc:creator>Sukanta Ganguly</dc:creator>
		<pubDate>Thu, 18 Dec 2008 15:31:26 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/?p=32533#comment-918470</guid>
		<description>&lt;p&gt;John,
  Very interesting that you are getting your free users getting converting to paid customers. That has not happened for a handful other startups which either sold for a paltry sum or went under. I have seen what you folks offer and have intend of belittling it, but come on. Can&#039;t believe that people will actually pay for this type of a service. Even if they do, it is a one of two times a year, maybe? This is not a business, How do you forecast revenues and growth in this type of a whim.
   Again, I am an avid follower of VoIP and have worked in this segment and do believe their is money in it but not like this. With free you cannot make up in volume. There are applications of VoIP that have revenues streams associated with it and granted you will have some revenues with you model but nothing that an actual investor will ever write a check for. Have you raised money from investors? See what they say!
   VoIP has great potentials and I do love this technology but nobody has addressed the real business associated with it. VoIP is a means to an end, a catalyst, it can&#039;t be a business on its own. There are value added services that can be driven via VoIP and people will pay for these services but I have not seen any out their which are good enough to build a business.&lt;/p&gt;

&lt;p&gt;SG&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>John,
  Very interesting that you are getting your free users getting converting to paid customers. That has not happened for a handful other startups which either sold for a paltry sum or went under. I have seen what you folks offer and have intend of belittling it, but come on. Can&#8217;t believe that people will actually pay for this type of a service. Even if they do, it is a one of two times a year, maybe? This is not a business, How do you forecast revenues and growth in this type of a whim.
   Again, I am an avid follower of VoIP and have worked in this segment and do believe their is money in it but not like this. With free you cannot make up in volume. There are applications of VoIP that have revenues streams associated with it and granted you will have some revenues with you model but nothing that an actual investor will ever write a check for. Have you raised money from investors? See what they say!
   VoIP has great potentials and I do love this technology but nobody has addressed the real business associated with it. VoIP is a means to an end, a catalyst, it can&#8217;t be a business on its own. There are value added services that can be driven via VoIP and people will pay for these services but I have not seen any out their which are good enough to build a business.</p>

<p>SG</p>]]></content:encoded>
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		<title>By: Jahangir Raina</title>
		<link>http://gigaom.com/2008/12/16/jaxtr-launches-free-calling-service-why/#comment-918463</link>
		<dc:creator>Jahangir Raina</dc:creator>
		<pubDate>Thu, 18 Dec 2008 14:31:34 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/?p=32533#comment-918463</guid>
		<description>&lt;p&gt;a few random thoughts from my side:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;&lt;p&gt;there are half a million developers worldwide that can get a cheap internet calling service running in less than a week. so where are the entry barriers?&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;the mantra seems to be this: a fancy little twist + some marketing dollars + scale&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;scale is needed because you are essentially running a low margin game. and that is where things go wrong. a startup cannot rely on scale+low margin game.&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;startups prosper ONLY if they are able to command high margins&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;in most countries, agriculture is one of the safest low-volume-high-margin segments. better than a voip business for sure.&lt;/p&gt;&lt;/li&gt;
&lt;/ul&gt;
</description>
		<content:encoded><![CDATA[<p>a few random thoughts from my side:</p>

<ul>
<li><p>there are half a million developers worldwide that can get a cheap internet calling service running in less than a week. so where are the entry barriers?</p></li>
<li><p>the mantra seems to be this: a fancy little twist + some marketing dollars + scale</p></li>
<li><p>scale is needed because you are essentially running a low margin game. and that is where things go wrong. a startup cannot rely on scale+low margin game.</p></li>
<li><p>startups prosper ONLY if they are able to command high margins</p></li>
<li><p>in most countries, agriculture is one of the safest low-volume-high-margin segments. better than a voip business for sure.</p></li>
</ul>]]></content:encoded>
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		<title>By: Bill</title>
		<link>http://gigaom.com/2008/12/16/jaxtr-launches-free-calling-service-why/#comment-918446</link>
		<dc:creator>Bill</dc:creator>
		<pubDate>Thu, 18 Dec 2008 08:27:49 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/?p=32533#comment-918446</guid>
		<description>&lt;p&gt;the problem is with the valley VC&#039;s , They were forcing most companies to go after the cheap calling business because of quick revenue traction. Jajah had some revenue traction and they thought thats the right way to build a business. 
i think the idea of social voice apps is dead. there are no clear visible revenue models - unless you work with carriers.&lt;/p&gt;

&lt;p&gt;any idea whats jajah revenues?&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>the problem is with the valley VC&#8217;s , They were forcing most companies to go after the cheap calling business because of quick revenue traction. Jajah had some revenue traction and they thought thats the right way to build a business. 
i think the idea of social voice apps is dead. there are no clear visible revenue models &#8211; unless you work with carriers.</p>

<p>any idea whats jajah revenues?</p>]]></content:encoded>
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		<title>By: emoci</title>
		<link>http://gigaom.com/2008/12/16/jaxtr-launches-free-calling-service-why/#comment-918440</link>
		<dc:creator>emoci</dc:creator>
		<pubDate>Thu, 18 Dec 2008 07:06:30 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/?p=32533#comment-918440</guid>
		<description>&lt;p&gt;I read often, although rarely comment.&lt;/p&gt;

&lt;p&gt;I think OM is being overly critical here in the sense that this is no way Free Calls (in the &#039;Free&#039; as free beer sense).&lt;/p&gt;

&lt;p&gt;If anything Jaxtr can be blamed for a &#039;Me Too&#039; mentality.&lt;/p&gt;

&lt;p&gt;What they currently offer:
-Local Number for International Calls on pay per minute basis(similar to Rebtel, MobiVoX)
-Click to Call on a pay per minute basis (similar to Jajah)
-FreeCallConnect is free between members (but just like Rebtel and Talkster it requires the other member to also call into an access number...hence since both sides are calling in, there is no cost to Jaxtr short of bandwith)&lt;/p&gt;

&lt;p&gt;If Jaxtr is doing anything, they are copying the models that have managed to stay afloat (Rebtel, Talkster, MobiVoX, Jajah) so it may not be as doom and gloom as OM notes above.&lt;/p&gt;

&lt;p&gt;All that said, I&#039;d be much happier with something new, rather than a &#039;me too&#039; offer&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>I read often, although rarely comment.</p>

<p>I think OM is being overly critical here in the sense that this is no way Free Calls (in the &#8216;Free&#8217; as free beer sense).</p>

<p>If anything Jaxtr can be blamed for a &#8216;Me Too&#8217; mentality.</p>

<p>What they currently offer:
-Local Number for International Calls on pay per minute basis(similar to Rebtel, MobiVoX)
-Click to Call on a pay per minute basis (similar to Jajah)
-FreeCallConnect is free between members (but just like Rebtel and Talkster it requires the other member to also call into an access number&#8230;hence since both sides are calling in, there is no cost to Jaxtr short of bandwith)</p>

<p>If Jaxtr is doing anything, they are copying the models that have managed to stay afloat (Rebtel, Talkster, MobiVoX, Jajah) so it may not be as doom and gloom as OM notes above.</p>

<p>All that said, I&#8217;d be much happier with something new, rather than a &#8216;me too&#8217; offer</p>]]></content:encoded>
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		<title>By: pat phelan</title>
		<link>http://gigaom.com/2008/12/16/jaxtr-launches-free-calling-service-why/#comment-918414</link>
		<dc:creator>pat phelan</dc:creator>
		<pubDate>Thu, 18 Dec 2008 02:36:59 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/?p=32533#comment-918414</guid>
		<description>&lt;p&gt;Om
This model as you know is dead in the water, just a last gasp attempt by Jaxtr to try hype their numbers before the cash runs out.
This is a dumb model attempted by numerous companies and makes me want to &quot;party like its 1999&quot; , time for a &quot;broadbandits&quot; follow-up on the amount of these guys that will go pop.
On another matter hope you have a restful Christmas and I would like to wish everyone at Gigaom a very happy 2009.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Om
This model as you know is dead in the water, just a last gasp attempt by Jaxtr to try hype their numbers before the cash runs out.
This is a dumb model attempted by numerous companies and makes me want to &#8220;party like its 1999&#8243; , time for a &#8220;broadbandits&#8221; follow-up on the amount of these guys that will go pop.
On another matter hope you have a restful Christmas and I would like to wish everyone at Gigaom a very happy 2009.</p>]]></content:encoded>
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		<title>By: Dave Rusin</title>
		<link>http://gigaom.com/2008/12/16/jaxtr-launches-free-calling-service-why/#comment-918365</link>
		<dc:creator>Dave Rusin</dc:creator>
		<pubDate>Wed, 17 Dec 2008 19:37:28 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/?p=32533#comment-918365</guid>
		<description>&lt;p&gt;The &quot;free&quot; business model in telecoms has lined the streets with billions of dollars lost in bankruptcy.  Customers do not perceive &quot;free&quot; as having any value.  Have you ever noticed the difference in a child or teen that pays for something with their own money versus yours?  A perceived value occurs when its not other peoples money.&lt;/p&gt;

&lt;p&gt;&quot;Free&quot; does not generate profits.  Does anyone who builds a &quot;free&quot; based business model work for free?&lt;/p&gt;

&lt;p&gt;As the adage goes, why buy the cow if the milk is free ....&lt;/p&gt;
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		<content:encoded><![CDATA[<p>The &#8220;free&#8221; business model in telecoms has lined the streets with billions of dollars lost in bankruptcy.  Customers do not perceive &#8220;free&#8221; as having any value.  Have you ever noticed the difference in a child or teen that pays for something with their own money versus yours?  A perceived value occurs when its not other peoples money.</p>

<p>&#8220;Free&#8221; does not generate profits.  Does anyone who builds a &#8220;free&#8221; based business model work for free?</p>

<p>As the adage goes, why buy the cow if the milk is free &#8230;.</p>]]></content:encoded>
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