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What does Facebook want for Christmas? A greater foothold on the European ad market by the looks of things: the social network is set to ope…

imageWhat does Facebook want for Christmas? A greater foothold on the European ad market by the looks of things: the social network is set to open a sales office in Paris as part of plans to grow across Europe, according to Mad.co.uk. The site’s commercial director for EMEA Blake Chandlee has unveiled the office’s first employee Damien Vincent who has defected from MySpace France where he was head of sales. Facebook claims to have 6.1 million users in France and to have just reached the one million mark in Switzerland, adding to its 130 million users worldwide. Facebook translated the site into French in April and saw an immediate traffic boost, but it still trails in France to the Skyrock social net, which has more than 12 million users. In August Chandlee was behind moves to double the site’s UK sales and marketing staff to about 40. There are more than eight million UK users but according to Nielsen Online suffered a slight dip at the start of 2007 from a peak of 8.5 million.

What are Facebook’s chance’s of making some money in France? Digital advertising revenues are slowing there so they’re right to get in there now. Analysts France Pub estimate that digital advertising revenues have grown in France by

  1. This story is very accurate! We have been on Facebook just over 1 month now and have seen our sales increase because of the Social Networking component that Facebook offers. The users that have become friends of http://www.sassygolf.com are primarily golfers and professionals. Kudos to all those baby boomers unafraid to jump in and create a fantastic tool for the adults to use!!
    http://www.sassygolf.com

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  2. With focusing on specific regions Facebook will certainly increase its reach and market share in the social networking industry

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  3. ya really facebook is increasing its reach.

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  4. Facebook seems to be the king of the hill now, but you can't count Orkut (by Google) out.

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